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Thread: Conversion Conference: Key Takeaways – Part 1

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    ABW Ambassador Amy Ely's Avatar
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    July 16th, 2007
    Lightbulb Conversion Conference: Key Takeaways – Part 1’s Jeannine Crooks visited the Conversion Conference in San Francisco last week, which covered methods that advertisers and site owners can use to increase conversion rates.

    One of the show highlights was an opening keynote from conversion expert Tim Ash – recognized for helping companies such as Verizon, Canon and 1-800-flowers improve their online conversion rates. His speech focused on ways to generate consumer commitment through micro-conversions, and Jeannine pulled out several helpful takeaways for affiliates.

    Main Takeaway: A critical step in maintaining repeat buyers is commitment
    A powerful way to lock in repeat customers is to get them to commit to your site. The best kind of commitment is voluntary, public, and small.

    • Voluntary: invite the action, but let the consumer make the decision – they’ll enjoy the control and the participation
    • Public: once posted publicly there is no going back, but it’s such a tiny commitment to merely “like” something
    • Small: something that hardly requires a thought, so it is very easy to do

    Click here to see examples and learn more.

    Last edited by Amy Ely; March 21st, 2011 at 02:48 PM.

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