Intriguing Industry Stats from buy.at & AWin's Inspire Event
Digital Window (buy.at & Awin's parent company) hosted a UK event earlier this month called Inspire 2011. The gathering certainly lived up to its name, not only by motivating advertisers to actively engage with a new set of innovative technologies, but also by sparking much debate about the startling size, clout and potential of the digital advertising landscape.
Each guest speaker’s presentation was a rich source of captivating statistics and facts. So much so that the Twitter hash tag for the event (#Inspire2011) was buzzing with delegates sharing insightful little morsels.
Turn out on the day was also impressive, with over 250 digital marketers present! Even if you weren’t able to attend, we want to give you the lowdown on what we learned. We’ve scoured guest speaker presentations and social media chatter surrounding the event to bring you a collection of stats that may surprise and inspire you as well.
For a bit of Friday fun and education: did you know…
- Around 80% of affiliate sales only involve interaction with a single affiliate.
- Humorous video campaigns can really work to promote brand as well as going viral in their own right. Old Spice’s “the man your man could smell like” campaign received 1 billion impressions across various social channels but also increased traffic to the brand website by 300%.
- Social media influencers have real selling power. After Stephen Fry’s one single tweet in praise of David Eagleman’s book Sum: Forty Tales from the Afterlives, sales increased by 6000% and the book rose from number 3,629 in the Amazon book chart to number 2.
- An average Amazon product page features a whopping 90% social tools and only 10% product information.
Interested in reading more? Click here for a collection of 20+ morsels of information.