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  1. #1
    ABW Ambassador JoyUnltd's Avatar
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    January 19th, 2005
    Emerald City
    How Great Entrepreneurs Think
    A very interesting study conducted to find out How Great Entrepreneurs Think.

    Saras Sarasvathy (she created this experiment):
    Sarasvathy likes to compare expert entrepreneurs to Iron Chefs: at their best when presented with an assortment of motley ingredients and challenged to whip up whatever dish expediency and imagination suggest. Corporate leaders, by contrast, decide they are going to make Swedish meatballs. They then proceed to shop, measure, mix, and cook Swedish meatballs in the most efficient, cost-effective manner possible.
    Pay no attention to that woman behind the curtain. -Wizardress of Oz

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