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  1. #1
    Newbie
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    April 8th, 2011
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    Using an in-house program: affiliates?
    I have a plus size clothing website and i am trying to get affiliates i would like to know if any one is going to sign up if i use my sites built in affiliate system?

    Whats the normal percentage paid in this category?

  2. #2
    OPM and Moderator Chuck Hamrick's Avatar
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    April 5th, 2005
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    Park City Utah
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    16,646
    You need to research what to pay, its part of being an affiliate manager. The answer to is anyone going to sign-up, probably not unless you have a brand they are looking for. If you are un-branded then your recruitment emails will look like spam. Affiliate work with networks they trust and in-house programs are a hard sell. A Shareasale launch is minimal and if your company is too cheap for that then there you go.

  3. #3
    Affiliate Manager JasonMeds's Avatar
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    March 30th, 2011
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    27
    Industry standard
    I would advise you to do an industry stanard study. Put together an excel and list what your competitors are doing, then take averages amd use this as a start. You can always finetune after that buy listening to and working with your affiliates.

    Best of luck!!

  4. #4
    CPA Network Rep
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    March 23rd, 2011
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    22
    Chuck, why do you think Publishers are so afraid of in-house programs - especially if the payout can be higher and you have more control of the program? It seems large networks can swallow some affiliates making them abide by their terms.

  5. #5
    OPM and Moderator Chuck Hamrick's Avatar
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    April 5th, 2005
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    Lack of reputation and they have long standing relationships with networks. Many affiliates have been burned by in-house programs but I will let them speak for their selves.

  6. #6
    ABW Ambassador 2busy's Avatar
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    January 17th, 2005
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    I work with two in-house programs, one is a Nationally known brand, the other a teeny niche site that offers a product I can't find elsewhere. I was sending them traffic for awhile before they started an affiliate program. That was many years ago when I had my own business and was only a part time affiliate. I would never join an unknown in-house program today but that has more to do with "unknown" than "in-house".

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