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  1. #1
    ABW Ambassador
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    3-Month EPC increase - with no sales!
    I have an account on GAN that has not had a sale in a couple of months yet my 3-Month EPC keeps increasing. How can that be? Not a big deal but it's very confusing...

    GAN defines their EPC as:
    3-Month EPC - Three Month Earnings Per Click is the sum of fees paid to the publisher in the past three months divided by the total clicks over the same period (Values multiplied by 100 for display purposes).
    When the only tool you have is a hammer - everything looks like a nail.

  2. #2
    ABW Ambassador 2busy's Avatar
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    Since they combined their affiliate program with AdSense, maybe the "sum of fees paid to the publisher in the past three months" is including your AdSense earnings. It would not surprise me.

  3. #3
    ABW Ambassador
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    Ahhhhhh! That's it. Brilliant. Nice to have that cleared-up.

    Thanks a bunch!

    BTW: what a crap way for Google to handle commissions... I go to GAN to see my affiliate campaigns, I go to AdSense stats...
    When the only tool you have is a hammer - everything looks like a nail.

  4. #4
    ABW Ambassador 2busy's Avatar
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    I am not certain at all about that, it is just what popped into my head when I read your question. Maybe someone at GAN can tell you for sure, but it wouldn't surprise me, that's all. Agree completely that we think of these things as separate but they don't.

  5. #5
    ABW Ambassador kse's Avatar
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    Ever since they merged GAN and AdSense my Earnings Per Click is up as well.
    MERCHANTS: Start showing your coupons directly on your site, that way your shoppers will stop leaving your site looking for them!! If not then remove your Coupon Box!!

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