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April 11th, 2011, 04:11 PM #1Frequency of promotional updates
Hello! I have been going back and forth in regards to how often I should update promotional banners for our affiliates. I know I like seeing fresh, new creative, but I don't want to overburden the affiliates.
My thoughts were to offer some short term promotional items for a sales event, like Mother's Day, and then also have some more generic seasonally-appropriate graphics that would be good for a month. Of course, at the same time, I have a number of "evergreen" type ads running regardless.
I would love to hear feedback on this. What is your general preference and how often do you realistically update creative elements?
April 11th, 2011, 04:15 PM #2