View Poll Results: Would you join a CPL programs on SAS?

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  • Yes

    1 16.67%
  • No

    3 50.00%
  • Maybe

    2 33.33%
Results 1 to 5 of 5
  1. #1
    Merchant & ABW Ambassador
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    May 31st, 2006
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    Affiliates, do you do CPL programs on SAS?
    Almost all the 4 big networks have a focus on Cost Per Lead (CPL) affiliate programs.

    For those who do a lot of CPL programs, would you use SAS?

  2. #2
    Moderator bibby's Avatar
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    November 6th, 2007
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    Probably but it would depend on the terms, the merchant etc. I really like SAS, so the trust level is already there.

  3. #3
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    Join Date
    January 18th, 2005
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    I've seen lots of CPL programs come and go on many different affiliate networks, in "my" niches; I've never promoted any, both because of reversal rates and because of the short lifespan of most of these programs.

    It's probably not helpful to ask this question in the abstract, without identifying the niche or the qualifications for leads.
    Last edited by markwelch; April 12th, 2011 at 08:33 PM.

  4. #4
    Influencer Marketing GravityFed's Avatar
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    Quote Originally Posted by markwelch View Post
    I've never promoted any, both because of reversal rates and because of the short lifespan of most of these programs.
    You forgot to mention the fraud rate associate with lead programs. Just saw a presentation today at ad:tech from a company that specializes in fraud detection. Out of the fraud they identified w/ Affiliate programs .5% came from cps programs, compared to 11% from cpl programs.

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  6. #5
    Merchant & ABW Ambassador
    Join Date
    May 31st, 2006
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    Gary,
    I have managed CPL programs before, two on LS and the Fraud is about 4-7%. I think they key is to do your home work when approving affiliates, but there are affiliates who will do questionable things.

    Mark,
    I agree that I have seen CPL program pop up and gone in months. On that note, there are lots of successful CPL publishers and I know of a director who left a fortune 100 company and became a CPL affiliates.. still doing it.

    Niche - Durable Medical Equipment / MediCare
    Payout - $10 to $30
    Fields - Name, Address, Phone, Email
    Cookie - 30 days

    Would you consider SAS as a network that handles CPL program, and/or join the program?

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