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  1. #1
    ABW Ambassador
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    January 18th, 2005
    West Coast USA
    Studies of how people react to online advertisements have identified several design techniques that impact the user experience very negatively.

    Jakob Nielsen's Alertbox, December 6, 2004

  2. #2
    ABW Ambassador DesignerWiz's Avatar
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    January 18th, 2005
    Great info Adam.

    The use of anti-pop software from 26% in April 2003 to 69% in September 2004 is an astonishing increase!

    This speaks volumes to the webmaster.
    Ray Thomas
    Webmaster Resources:
    ABW Board Category: Programming / Coding

  3. #3
    More Cheesier Than Ever Cheesehead's Avatar
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    January 18th, 2005
    Land of The NFL Champs!
    I don't use popups and popunders.

    They must work to some degree however since I see major sites (like drudgreport) use them. I would bet they convert at an extremely low rate. None-the-less, low conversion pays off if you have a million+ visitors a day.

    For a smalltimer like me, they would just drive most everybody from my site.
    This World is Not My Home
    We're gonna go inside, we're gonna go outside, inside and outside. . . And then we're gonna go go go and we're not gonna stop til we get across that goalline! Quotes from the movie Rudy, 1993

  4. #4
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    January 18th, 2005
    St Clair Shores MI.
    Attention Merchants your Adwhore AM firms who climb in bed with any and all "hated" advertising schemers pissing off your potential customers. Affiliates in general are the scourge to any Merchants brand if your AM's push/condone spammy intrusive advertising methods.

    ..."Advertisers themselves might be tempted to continue with these nasty design techniques as long as they can find sites that will run them. After all, they typically yield higher clickthrough rates. But clickthrough is not the only goal. Users who are deceived into clicking on a misleading ad might drive up your CTR, but they're unlikely to convert into paying customers. And your brand suffers a distinct negative impact when you antagonize customers and use techniques that are associated with the worst scum on the net."

    Honest article showing who rules the affiliate roost...THE SHOPPER!
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  5. #5
    Web Ho - Design B!tch ~Michelle's Avatar
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    January 18th, 2005
    Very good article.

    "All I ask is a chance to prove that money can't make me happy."
    "Work to become, not to acquire." -- Confucius

  6. #6
    ABW Ambassador darkstar7's Avatar
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    January 17th, 2005
    I agree with Michelle. Very good article. I've tried lots of different ad techniques over the years, including pop-unders. Pop ups and unders conversions are very low, below 1%.

    Pop overs & unders are effective for single item sales. Or you can use pop unders for just marketing your brand name. But if you over do it, there's heck to pay.

    Believe it or not, using banners ads properly is the better way to get customers and to build brand recognition.

    Still nothing beats text ads or quality referrals from other websites.
    Have you promoted your brand name today?

  7. #7
    Full Member BrattyKitty's Avatar
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    January 18th, 2005
    Very good article.

    The respondent answers reflect how I feel about advertisements.
    Never argue with an idiot.
    The person watching, may not be able to tell the difference!

    :female: :star: :envelope: [url=""]:weddingca[/url]

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