Protecting Your Brand In Affiliate Marketing
Posted earlier this week on ReveNews, Owen Hewitson of buy.at's global strategy team provides simple pointers for advertisers to protect their brand in the affiliate industry.
- Attracting and engaging relevant affiliates
- Ensuring affiliates know how to represent your brand
- Vetting and monitoring new affiliates
- Guarding against fraud
- Keeping copy and creative compliant
- Working with coupons without devaluing your brand
- Safeguarding your brand on incentive sites
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