Results 1 to 9 of 9
  1. #1
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    [Google Wallet] Mobile shopping: a big opportunity for retailers
    This is a game changer. If you have traveled out of the US in the last 10 years you know that most of Asia and Europe purchase via their cell phones. On opportunity for affiliates is if they roll with mobile changes. We are behind in the US because we have many cell phone standards whereas Asia and Europe have few. Theirs makes for easier standardization.

    At an event in New York City today, we announced Google Wallet, an app that will turn shoppers’ phones into their wallets. Google Wallet will enable consumers to store their credit cards, coupons, loyalty and gift cards securely on their phone, so they can pay, redeem offers, and earn loyalty points - all with a single tap of their phone. It is in a field test now and will be available to all consumers this summer.

    A key benefit to retailers will be the integration of coupons, or offers, into Google Wallet. We’ve been testing a variety of offers - from discounts directly within search ads to check-in offers to offers in Google Places. Over time, consumers will be able to save each of these offers directly to their Google Wallet. That means consumers will get the benefit of carrying their offers with them at all times, bringing retailers targeted foot traffic.

    The integration of offers into Google Wallet will enable merchants to close the loop by directly connecting their online and mobile advertising with offline purchases. In addition, Google Wallet provides merchants with a way to engage with customers in-store, enhancing the customer experience. Many leading merchants are integrating Google Wallet into their stores.



    From the outset, Google Wallet will be compatible with more than a hundred thousand merchants nationwide that are part of the MasterCard PayPass network - a merchant point of sale service that enables consumers to tap to pay.

    We’re also working with leading retailers and point of sale systems companies to integrate Google Wallet into their physical store experience. Participating retailers include: American Eagle Outfitters, Bloomingdale’s, Champs Sports, The Container Store, Duane Reade, Einstein Bros. Bagels, Foot Locker, Guess, Jamba Juice, Macy’s, Noah's Bagels, Peet’s Coffee & Tea, RadioShack, Subway, Toys“R”Us and Walgreens.

    Google Wallet is currently being field tested, and we plan to release it soon. In the meantime, we encourage you to learn more at our website: Google Wallet - make your phone your wallet.

    Posted By Keri Overman to Google Retail Blog at 5/26/2011 12:20:00 PM

  2. #2
    ...and a Pirate's heart. Convergence's Avatar
    Join Date
    June 24th, 2005
    Posts
    6,918
    Saw a report on TV couple of weeks ago where they showed the technology but didn't name the source behind it.

    Damn cell phone had a coupon with barcode on it and the clerk just zapped it with their price gun...
    Salty kisses, Sandy toes, and a Pirate's heart...

  3. #3
    Member
    Join Date
    February 7th, 2011
    Location
    UK
    Posts
    133
    Whilst the technology is there, it has taken a while to catch on in the UK!
    A recent report showed Orange and Barclay's hand in hand with a pay phone that you just wave at the card keypad that most checkouts have.
    The current limitation is a max spend of £15.
    If this does catch on, and the spend limit is increased, then a new huge market could be available for payment via mobile devices.
    So it begs the question:
    What have you done, or do you plan to do, to capitalize on this growing trend?
    JIM

  4. #4
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    I see if effecting the coupon sites and loyalty sites. Now if the codes are transmitted via an app from the website to the cell phone then in could better tie offline sales with online promotion.

  5. #5
    Member
    Join Date
    February 7th, 2011
    Location
    UK
    Posts
    133
    But as more and more people use mobile devices to "surf the web" i see a synergy between the mobile as a browser and a payment tool on your sofa as much as in the store.
    So i wonder how many of us here have sites that are mobile ready?
    Have you even considered this as an option or are you planning something for the future?
    I have just mobiled up a forum of mine and have seen an increase in sign ups from mobile devices - which has led me to think toward the future and doing the same for my affiliate sites.
    JIM

  6. #6
    Moderator
    Join Date
    April 6th, 2006
    Posts
    2,689

  7. #7
    ABW Ambassador 2busy's Avatar
    Join Date
    January 17th, 2005
    Location
    Tropical Mountaintop
    Posts
    5,636
    I see it's about to get ugly...

    EBay and PayPal sue Google over trade secrets - Yahoo! News

    More discussion here regarding that topic

  8. #8
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    Here's another article focused on mobile adoption in Asia: Smartphones Surging in Southeast Asia | Nielsen Wire

    While text messaging continues to be the most popular activity on a mobile phone (92% of respondents claimed to have texted in the past 30 days), accessing the Internet on the devices is now the second-most popular activity (50%), and that number is set to increase as 62 percent of netizens in Southeast Asian planned on doing so in the next 12 months. Reading email, playing games and instant messaging rounded out the top five activities done on a mobile phone.

  9. #9
    Newbie
    Join Date
    June 16th, 2011
    Posts
    2
    Isn't this what the bling tag is?
    I found the Bling.com bling tag the way of replacing my wallet why google and yahoo are getting ugly is because yahoo needs capital still. The bling tag or even the mobile app...all ways of making the paper dollar going away...soon we'll be trading in seashells.

  10. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. GAN: Go Mobile with Google Affiliate Network: Why Mobile?
    By Google Affiliate Network Moderator in forum Google Affiliate Network - GAN
    Replies: 0
    Last Post: January 28th, 2013, 11:10 AM
  2. Replies: 5
    Last Post: April 3rd, 2009, 06:25 AM
  3. Retailers want Tax-Free Shopping Days
    By Rhia7 in forum Midnight Cafe'
    Replies: 13
    Last Post: December 28th, 2008, 05:09 PM
  4. Google Wallet - Paypal Competition?
    By Trust in forum Search Engine Optimization
    Replies: 3
    Last Post: June 20th, 2005, 08:37 AM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •