Over the last few months, buy.at’s Jeannine Crooks joined podcasts with Deborah Carney and James Martell to discuss a wealth of great information on how merchants and affiliates can improve conversion rates and how merchants can effectively support affiliates with an editorial calendar.

Review the descriptions below and click on the links to listen to these great podcasts – we hope you find them helpful!

Merchant ABCs #12: Why Merchants Need an Editorial Calendar
Join Merchant ABCs host Deborah Carney and guest Jeannine Crooks as they discuss why merchants need to create an editorial calendar. With this approach, companies can provide information and creatives that are appropriately timed for affiliates to use in their site promotions.

Click here to listen.

Affiliate Buzz #199: Conversion Conference Reveals Secrets to Skyrocketing Revenues – Part 1 of 2
Jeannine Crooks joined James Martell of Affiliate Buzz and Affiliate Marketers Boot Camp to talk about more key points from Tim Ash’s Conversion Conference, including:

  • Importance of tracking conversion
  • The power of heat maps
  • Increasing your conversion ten-fold
  • Powerful nuggets from Tim Ash’s Conversion Conference
Click here to listen.

Affiliate Buzz #200: Conversion Conference Reveals Secrets to Skyrocketing Revenues – Part 2 of 2
Jeannine Crooks continues the Conversion Conference chat with James Martell of Affiliate Buzz and Affiliate Marketers Boot Camp. This edition is packed full of resources and tips on optimizing conversion through testing and simple, yet small changes that are implemented strategically.

As an added bonus to any affiliates who listen, they discuss recommendations on preparing site visitors for the merchant site and incidentally increase the chance for a sale.

Topics covered in this podcast include:
  • Making large changes vs. small changes
  • Testing your changes with reliable software
  • CrazyEgg.com and Google Website Optimizer
  • Powerful tips on optimizing your conversion
Click here to listen.