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  1. #1
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    Microdata and html5 should we be ready?
    I happened across a blog with a post regarding microdata. One of those that regrettably you forget to book mark as you flick by. But the topic of microdata is now heavily on my mind!

    With HTML5 becoming a closer reality and the likes of google, bing, yahoo adopting microdata, i can see the benefit, to us as affiliates.

    No matter how good our content - in reality, our content in the eyes of Search engines are just blocks of text, no real way of identifying what it is! But it seems microdata allows us to do exactly that. So a product IS a product and not a block of text.

    The documentation for the schema is linked below.

    schema.org - Getting Started



    An example of the micrdata in use...

    Original HTML:

    Kenmore White 17" Microwave
    <img src="kenmore-microwave-17in.jpg" />
    Rated 3.5/5 based on 11 customer reviews

    $55.00
    In stock

    Product description:
    0.7 cubic feet countertop microwave. Has six preset cooking categories and
    convenience features like Add-A-Minute and Child Lock.

    Customer reviews:

    Not a happy camper - by Ellie, April 1, 2011
    1/5 stars
    The lamp burned out and now I have to replace it.

    Value purchase - by Lucas, March 25, 2011
    4/5 stars
    Great microwave for the price. It is small and fits in my apartment.
    ...
    With Microdata:

    <div itemscope itemtype="http://schema.org/Product">
    <span itemprop="name">Kenmore White 17" Microwave</span>
    <img src="kenmore-microwave-17in.jpg" />
    <div itemprop="aggregateRating"
    itemscope itemprop="http://schema.org/AggregateRating">
    Rated <span itemprop="ratingValue">3.5</span>/5
    based on <span itemprop="reviewCount">11</span> customer reviews
    </div>

    <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    <span itemprop="price">$55.00</span>
    <link itemprop="availability" href="http://schema.org/InStock" />In stock
    </div>

    Product description:
    <span itemprop="description">0.7 cubic feet countertop microwave.
    Has six preset cooking categories and convenience features like
    Add-A-Minute and Child Lock.</span>

    Customer reviews:

    <div itemprop="reviews" itemscope itemtype="http://schema.org/Review">
    <span itemprop="name">Not a happy camper</span> -
    by <span itemprop="author">Ellie</span>,
    <time itemprop="publishDate" datetime="2011-04-01">April 1, 2011</time>
    <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
    <meta itemprop="worstRating" content = "1">
    <span itemprop="ratingValue">1</span>/
    <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="description">The lamp burned out and now I have to replace it.
    <div itemprop="reviews" itemscope itemtype="http://schema.org/Review">
    <span itemprop="name">Value purchase</span> -
    by <span itemprop="author">Lucas</span>,
    <time itemprop="publishDate" datetime="2011-03-25">March 25, 2011</time>
    <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
    <meta itemprop="worstRating" content = "1"/>
    <span itemprop="ratingValue">4</span>/
    <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="description">Great microwave for the price. It is
    small and fits in my apartment.</span>
    </div>
    ...
    </div>
    --------------------------------------------------------------------------------

    Product - schema.org - original source of the code above.



    So what do you guys think about the whole thing? Have you implemented it, considering doing so? Or will it be like facebook and we will adopt it, if it takes off, when quite possibly it will be too late to catch up.



    I am seriously thinking of including this in new builds and hope to test out next week what do you think?

    JIM

  2. #2
    Full Member Amy_S's Avatar
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    I'm really skeptical about this. It's hard to say for sure, but this looks to me like it's one more way for search engines to be able to keep more traffic on their own pages while sending less traffic to web sites. This is the direction things seem to be heading, and I do not like it. It's certainly not in the best interests of website owners. While it might save searchers some clicking, in the long run, I don't think it serves the general public well either.

    But that's just my gut feeling, and I would love input from others, because I could well be wrong.

    At any rate, I'm not going to jump on this yet. No way!

  3. #3
    notary sojac Herb ԿԬ's Avatar
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    Lightbulb
    I'm slowly moving over to a fresh production machine for most of my web work. 64-bit OS, quad core processor, etc. but my old web editor won't run on it.

    looks like I'm going to be strapped for a 32 bit editor because what I've found has so many bells and whistles I have to unlearn/relearn a lot of stuff.

  4. #4
    ABW Ambassador 2busy's Avatar
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    OT (sorry)
    64-bit OS, quad core processor, etc. but my old web editor won't run on it.
    If you are moving to a 64-bit Windows machine you can set programs to run as 32 bit and keep using your old editor if it does what you need. I don't want to go way OT so PM if I can help.

  5. #5
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    Quote Originally Posted by amysolovay View Post
    I'm really skeptical about this. It's hard to say for sure, but this looks to me like it's one more way for search engines to be able to keep more traffic on their own pages while sending less traffic to web sites. This is the direction things seem to be heading, and I do not like it. It's certainly not in the best interests of website owners. While it might save searchers some clicking, in the long run, I don't think it serves the general public well either.

    But that's just my gut feeling, and I would love input from others, because I could well be wrong.

    At any rate, I'm not going to jump on this yet. No way!
    While I agree that the search engines are definitely pursuing their own self-interest here, the idea of semantic tagging is a good one, especially for "product information" on the web sites of retailers and publishers of original content.

    Most of my success as a web publisher has come from creating "directory" web sites, where the value I add comes from selection and arrangement reflecting both objective (factual) and subjective (quality, opinion) information. Semantic tagging will make it easier for both search engines AND me to identify and organize factual information, but won't help with the subjective (quality, opinion) part.

    I certainly share your concern that if I implement semantic tagging on my web site, I'm providing a "shortcut" for search engines to "bypass my site." Although certain types of semantic tagging should theoretically help me "guide" the search engines, I'm confident that search-engine spammers will quickly abuse these features -- with the likely result that search engines will only rely on these tags for "trusted sites," which will probably be Big Publishers and Big Retailers, not me.

  6. #6
    Member
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    While I agree that the search engines are definitely pursuing their own self-interest here, the idea of semantic tagging is a good one, especially for "product information" on the web sites of retailers and publishers of original content.
    I have implemented the product tags on a page of mine to see if/what any difference it will make the results in the rich snippet testing tool are encouraging. Only time will tell but i intend to use more of the schema over the next few weeks.

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