Results 1 to 8 of 8
  1. #1
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
    Join Date
    January 22nd, 2007
    Location
    West Covina, CA
    Posts
    8,443
    MSN AdCenter Has Added "Quality Score"
    In case you've missed it, MSN AdCenter recently added a "Quality Score" rating for your keywords, a la Google AdWords.

    It would have to be assumed that this will lead to MSN doing what Google did, and at some point begin adjusting cost-per-click pricing according to your quality score.

    That is bad enough, but if you look at some quality scores, it appears that MSN's rating system is totally screwed, and cost-per-click adjustments will lead to some really bad and inequitable results.

    This is the biggest thing that struck me in looking over this late last night - How VERY slight variations of the same term are evaluated.

    This example was the most striking:

    On one add group, I have the same keyword term listed three different ways, but it is still REALLY the same term - bar stool, bar stools, and barstools.

    "Barstool" gets a quality score of 7/10 and "bar stool" of 8/10. But "bar stools" - the plural of an 8/10 rated term, is rated only 4/10, with the notation that "keyword relevance" is POOR. "Bar Stool" is good, but "Bar Stools" is POOR?

    Same landing page, same text, same products, same ads.

    I can just see once prices are "adjusted", paying 30¢ per click for "Bar stool" and $10.00 for "Bar Stools".

    I see big problems ahead.
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
    "If you don't have time to do it right, when will you have time to do it over?" -John Wooden;
    "Raj, there’s no place for truth on the internet." -Howard Wolowitz[/SIZE]

  2. #2
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Location
    Mansfield, TX
    Posts
    16,232
    Do you have the "bar stools" keyword on the page much compared to "bar stool"? Although they're very similar, there's also a huge difference in intent when you're searching singular vs. plural, as many smart PPCers have discovered.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  3. #3
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
    Join Date
    January 22nd, 2007
    Location
    West Covina, CA
    Posts
    8,443
    "Bar Stool" appears 4 times on the page, and "Bar Stools" appears 3 times.

    Guess I better add "Bar stools" one more time.
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
    "If you don't have time to do it right, when will you have time to do it over?" -John Wooden;
    "Raj, there’s no place for truth on the internet." -Howard Wolowitz[/SIZE]

  4. #4
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Location
    Mansfield, TX
    Posts
    16,232
    How about in the title, headers, etc.? Those would be far more important than plain text mentions.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  5. #5
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
    Join Date
    January 22nd, 2007
    Location
    West Covina, CA
    Posts
    8,443
    "Bar Stools" (4/10) in title and header, "Bar Stool" (8/10) is not. (and each is once in keyword meta tag; only Bar Stools in meta title and description tags)
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
    "If you don't have time to do it right, when will you have time to do it over?" -John Wooden;
    "Raj, there’s no place for truth on the internet." -Howard Wolowitz[/SIZE]

  6. #6
    ABW Ambassador affninja's Avatar
    Join Date
    December 11th, 2005
    Location
    Nor-Cal
    Posts
    651
    I started to notice the quality scores too over the past few weeks. Not every keyword has one (in fact, most do not) so it looks like they are rolling it out slowly, hopefully looking for bugs like the one you described. While I'm mostly seeing good scores, there are a few inexplicably bad ones -- similar to the "bar stools" example. Hopefully the system will not become as arbitrary and heavy-handed as the AdWords system.
    Your Ad Here.

  7. #7
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Location
    Mansfield, TX
    Posts
    16,232
    That defies logic. Oh, did you say something about this being Microsoft?
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  8. #8
    Newbie
    Join Date
    June 10th, 2011
    Posts
    1
    How adCenter Quality Score Works
    adCenter Quality Score is not tied with the ad rank and pricing. It is an indicator of how competitive your KW is while agaist those bidding one the same traffic.

    For KWs have a same landing pages but with different Landing Page Relevance scores, it is a singal that some KWs ("bar stools" in your case) are taking in traffic your landing page is not being optimized for; it's time to verify the traffic through Search Query Report and apply negative KWs to ensure traffic quality.

  9. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. "Your Account Transition to adCenter Starts Now"
    By Trust in forum Search Engine Optimization
    Replies: 9
    Last Post: October 28th, 2010, 04:57 PM
  2. Replies: 16
    Last Post: November 18th, 2008, 09:34 AM
  3. Replies: 2
    Last Post: July 29th, 2005, 01:51 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •