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  1. #1
    Moderator Nabz's Avatar
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    Do 404 error effect tracking ?
    I always thought about this, but never actually bothered to investigate.
    Consider I have a custom link to a product page for merchant example.com/product-name.htm
    The product goes out of stock and the merchant removes the page. Opening that page now results in 404 error.
    Now is it going to affect the tracking ? or will it track normally if the customer purchases some other product from the site ?
    Last edited by Nabz; June 21st, 2011 at 07:14 PM.

  2. #2
    The Seal of Aproval rematt's Avatar
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    It should track normally because the link goes through CJ's servers to set the cookie before it hits the merchant's site. I would however be concerned about a merchant that removes a page without a redirect and allows a potential customer to go to a 404.

    -rematt
    "I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon

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  4. #3
    Outsourced Program Manager Chris -  AMWSO's Avatar
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    Quote Originally Posted by rematt View Post
    It should track normally because the link goes through CJ's servers to set the cookie before it hits the merchant's site. I would however be concerned about a merchant that removes a page without a redirect and allows a potential customer to go to a 404.

    -rematt
    Yea agreed, tracking won't be effected, however the 404 isn't going to motivate much of a conversion if it is the landing page.
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  5. #4
    OPM and Moderator Chuck Hamrick's Avatar
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    It depends on the merchant tracking if they use a source referrer to set the cookie. I have worked with merchants that used that and when the destination was a 404 error it didn't set the cookie. Use a tool like this to see what happens: Redirect Tracer

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