So I threw an affiliate under the bus today and I think I saved him from embarrassment further down the road. He sent an email to a dormant merchant account I'm still copied on with an insane request.
He also said if they linked to his site, he would gladly take a pre-written paragraph about the merchant and promote them.We have recently launched our new website and would like to request that you place a reciprocal link to our website on your website. Our site relies heavily on search engine traffic to support all of our affiliates. We have sent this same request to all of our affiliates in efforts to strengthen all of our search engine ranks by inter-linking.
I quickly sent off a reply saying this is a ridiculous request. No merchant in their right mind should ever consider linking to an affiliate for thousands of reasons. He thinks my response was unprofessional. I think it was a wake up call for him to learn more about affiliate marketing. So I sent him here to ABestWeb.
I'm pretty sure I would respond the same way if a newbie affiliate sent this to me through one of my active affiliate programs. Educating affiliates is a primary goal but letting them do stupid things is another. I'm pretty sure by the end of our email thread, he got my point and we agreed to disagree on my delivery.
Any thoughts on this?