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  1. #1
    ABW Ambassador
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    Now it's official...

    ************
    In January 2005, Google will incorporate a new affiliate advertising policy that is designed to provide a better user and advertiser experience.


    --------------------------------------------------------------------------------

    What is changing:

    With this new affiliate policy, we'll only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from. As always, your ad will be displayed based on its Ad Rank for given searches, which is determined by a combination of your ad's maximum cost-per-click (price) and clickthrough rate (performance).

    For instance, if a user searches for books on Google.com or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, we'll display the ad with the highest Ad Rank.

    How this will affect you:

    If you're an affiliate, this means that you no longer need to identify yourself as an affiliate in your ad text. However, your current ad text will continue to display your affiliate status until you change it.

    Affiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.

    What you should do:

    We recommend that you continue to monitor your ads' performance and optimize your ads as needed to ensure they're bringing you the best results. Please visit our Optimization Tips page for more information.

    By improving our ad relevancy, we believe that users will have a better search experience, which will help you reach more potential clients in the future. We'll continue to make improvements to AdWords over time to further improve the user experience and help increase the performance of your ads.

    We look forward to continue providing you with the most effective advertising available.

    Sincerely,
    The Google AdWords Team

    ***********

  2. #2
    ABW Ambassador Grumpy's Avatar
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    KC I just received it in my mailbox a few minutes ago. In a way this is a good thing as it will now force people to create landing pages instead of just taking the lazy way out and redirecting to a merchant's site. The bad thing though is that it's probably going to push bids way up and you'll find that the merchants themselves (who can afford to fork out the big bucks on PPC) are going to push affiliates out of the arena. Oh well I guess it was bound to happen eventually as there were just too many ads displaying the same URLs for the same keywords.

  3. #3
    ABW Ambassador
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    >The bad thing though is that it's probably going to push bids way up and you'll find that the merchants themselves (who can afford to fork out the big bucks on PPC) are going to push affiliates out of the arena.

    That need not be true!!!

    Smart affiliates can win with good titles and descriptions and BETTER landing pages.

  4. #4
    Internet Cowboy
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    I agree with Adam. I think the bids will go down overall because there will be less players, at least in the interim.

    I guess now everyone is scrambling to make landing pages.


  5. #5
    Affiliate Miester my2cents's Avatar
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    I'm glad to see it... it's about time...

    I hope it does force some out and rates do go down as a result...

    now if google would just disable the software that slows down or disables my account when it decides I am under performing, and let me decide how to spend my ad dollars.

    Joe
    ++++++++++++++++++++++++++++++++++++++++++
    that's my2cents, 'cuz I'm a legend in my own mind....

  6. #6
    ABW Adviser Panel Dynamoo's Avatar
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    We seem to have two more-or-less identical threads here, so I'll close this one and if people could comment in the other thread.
    Innovative advertising with Slimeware Corporation and Telephore. Mail-order fuel with Petrol Direct.

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