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Thread: Spotlight on Coupons: Insights for Affiliates & Advertisers

  1. #1
    ABW Ambassador Amy Ely's Avatar
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    Lightbulb Spotlight on Coupons: Insights for Affiliates & Advertisers
    Kim Salvino, Amy Ely, and Jeannine Crooks of buy.at joined Affiliate & Merchant ABC’s hosts Deborah Carney and Vinny O’Hare on two podcasts discussing the hot topic of coupon sites in the affiliate industry.

    Affiliate ABCs #50 – Build a Coupon Site the Right Way


    This podcast includes best practices, tools, and ideas for coupon sites in the affiliate industry.

    Topics include:
    • Best practices – ensuring sites are adding value and providing complete, updated coupons, removed expired deals and coupons quickly
    • Tools available – such as For Me To Coupon, buy.at’s OfferCentral, Shareasale Network Deals Database
    • Ideas – consider niche targeting, work with merchants to create unique coupons
    • Scripts, plugins – don’t use them “out of the box”. Customize, change, build your traffic. No script or plugin is going to bring you traffic, they are only the display mechanism
    • Check Merchant Rules about coupon sites – some practices like “Click to Reveal Code” are prohibited, know and follow the rules.

    Listen to the podcast for great tips about how to run a coupon site that will bring revenue and not headaches.


    Merchant ABCs #16 – Utilizing Coupon Sites to Your Brand Advantage

    This podcast reviews best practices when creating coupons and deals and how to effectively work with coupon affiliates.

    Topics include:
    • The benefits of working with coupon affiliates
    • Best practices when creating a coupon code
    • Common concerns when working with coupon affiliates
    • Opportunities that could give your company an competitive advantage
    Discussed in the podcast – when putting together a coupon code for affiliates, consider the following:
    • Test to make sure the coupon works
    • Ensure the promotion is a “real deal” vs. an everyday benefit (ex. free shipping on orders over $50)
    • Give at least 3 days notice to affiliates before the promotion goes live
    • Add time zones when defining coupon expiration dates and times
    • Clearly define any restrictions
    • Make sure the code is NOT case sensitive

    Click here to listen to the full podcast.

    Enjoy!

    -Amy

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  3. #2
    Affiliate Manager
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    Thanks for sharing these. Some great advice for people interested in coupon sites.

  4. #3
    ABW Ambassador Amy Ely's Avatar
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    Quote Originally Posted by MilesB View Post
    Thanks for sharing these. Some great advice for people interested in coupon sites.
    Glad to hear you found the information helpful

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