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  1. #1
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    What is more effective: search result rank or social networking?
    I always wonder what online promoting method is more effective and faster. By effective I mean driving more traffics and attracting real customers. Website with high search result rank is not always popular, while I noticed that a brand with high reputation on social networking websites can gather a considerably large group of loyal customers.

    As a beginner, I am confused. I have a website selling LED lamp and ranks on the first page of google search result for several keywords, but the traffic is not satisfying. So I would like to post my question here: should I turn to social networking website such as Facebook or Twitter to improve the traffic performance of my site?

    I need honest suggestions. Thanks a lot for any help!
    Last edited by BurgerBoy; July 11th, 2011 at 05:41 AM. Reason: No links Please - Read The Forum Rules

  2. #2
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    Me and my colleague were just talking about this the other day; his opinion, social media is the next thing for aff marketing, as google adwords is getting more and more expensive while social media generates more traffic with less costs. I guess you could try facebook and such out and see.

  3. #3
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Merchant Conversion ratio from Natural Search listings ( Google & Bing) are normally higher then paid search terms clicks (Adwords or MSN Adcenter) and certainly higher then social network looee-loo type clicks. Google product search is better then paid Comparision shopping engine links.

    I'd say very well written affiliates links especially with product photos should out perform OR EQUAL natural SERPs and ADWORDS CLICK/SALES RATIOS
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  4. #4
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    Quote Originally Posted by CrystalDMP View Post
    Me and my colleague were just talking about this the other day; his opinion, social media is the next thing for aff marketing, as google adwords is getting more and more expensive while social media generates more traffic with less costs. I guess you could try facebook and such out and see.
    I agree is may cost less but it is so tricky when you have to get the correct ads right. Not to mention some ads get taken down with no reason at all. And the only answer someone will give you is "Test again, test again, test again until you get it right" until you finally find the right balance... only to get taken down again.

  5. #5
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    Quote Originally Posted by CrystalDMP View Post
    Me and my colleague were just talking about this the other day; his opinion, social media is the next thing for aff marketing
    This is a tough one because although google adwords are getting more expensive, social media is becoming far too saturated with the same types of affiliate offers. If they aren't direct, more than likely (on any social site - FB, PoF) its a non-adult dating ad, flash game, sports, or download. Although that may sound like a pretty deep place to start for niches, it can get old real fast and you can start seeing ROI drop extremely fast.

  6. #6
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    Well how much traffic are you getting organically? How many times are your keyword searched per month? Are they target for BUYING led lamps?

    The key to sales is not volume of traffic, but how TARGETED it is.

    You can achieve this in many ways. I wouldn't recommend adwords. You'll lose money. A free facebook fan page can do wonders for sites like this

  7. #7
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    Quote Originally Posted by CPA Saw Adam View Post
    Well how much traffic are you getting organically? How many times are your keyword searched per month? Are they target for BUYING led lamps?

    The key to sales is not volume of traffic, but how TARGETED it is.

    You can achieve this in many ways. I wouldn't recommend adwords. You'll lose money. A free facebook fan page can do wonders for sites like this
    You have a good point here Saw, I agree with you. A simple Facebook fan page will increase targeted traffic, establish social media presence and influence and convert more sales in the long run.

  8. #8
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    I think the answer will vary based on your audience and industry, wouldn't it? I was just reading over at NetProspex and their Summer 2011 Social Report is up. It's free, so I recommend checking it out.

    It's interesting to see what industries seem to be more social networking aware, as well as cities / geographic areas.

    For my business, my target consumers are in California - which means according to this social report, I should be working the social networking.

    I do agree, however, that SEO and organic traffic still should be a focus - but it seems that social can be very effective if you have the right target market.

  9. #9
    ...and a Pirate's heart. Convergence's Avatar
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    Salty kisses, Sandy toes, and a Pirate's heart...

  10. #10
    Newbie FYI Direct's Avatar
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    I agree with housebg. Successful social networking depends largely on reaching the correct target audience. Meanwhile, search marketing is a response to demands, meaning that the people typing in the keywords are usually already interested in the product.

    While Facebook advertisements may increase the number of click-throughs, that doesn't guarantee higher conversion rates. You have to create the demand first. With this being said, I would definitely build a fan page seeing as it's free, and focus on increasing brand awareness as a first step. Definitely take a look at some of the most popular fan pages on Facebook for reference.

  11. #11
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    I personally do not know, but everyone says that Search engine rankings are more effective than social media. The only trick is actually ranking on the search engines.

    It takes a long time in order to get a good ranking on Google. You do not want to limit yourself to one source of traffic. I would say utilize both. If you use as many sources of traffic as you can, your success will be maximized.

  12. #12
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    FYI direct has a very good point between clicks and conversions. If you have a newer site, Facebook can be good to get brand awareness out there, but it's probably not going to send you traffic "ready to buy". Again though, it depends on whether the users of Facebook are your target audience.

    But there is value in getting your website / brand out there and gaining mindshare. If you combine that with your SEO and organic ranking - it seems like that is the ticket.

    A lot depends on your site and your goals. For instance, I'm starting to see good results from my SEO work on organic searches (no purchases yet, but better keyword searches with page one position). However, my site also has a blog - which I want to have people reading and commenting on, as one of my site pillars is the place to go for all things in your local city. Using social networking like Facebook is something I'm going to pursue for the brand awareness and mindshare - get people seeing the blog posts and hopefully becoming regular readers and commenters. One of my goals is building an active community - and the people I need are active with their friends on Facebook - so it becomes a definite potential for me.

    I've been here at ABestWeb consuming information for a few years now, and I've been implementing things I've learned on my sites. You'll see this stated a lot up here - but it really does come down to trial and error. Every site is different with different consumer targets and different goals. That means all of us are going to utilize different methods, and there won't be "One Way" that is the perfect answer.

    The great thing is that means the users here bring a wealth of different perspectives and experience. We can tell you what we did that worked or failed - but always remember that this can't be apply across the board to every affiliate site.

  13. #13
    ABW Ambassador daiarian's Avatar
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    Quote Originally Posted by housebg View Post

    I've been here at ABestWeb consuming information for a few years now, and I've been implementing things I've learned on my sites. You'll see this stated a lot up here - but it really does come down to trial and error. Every site is different with different consumer targets and different goals. That means all of us are going to utilize different methods, and there won't be "One Way" that is the perfect answer.

    The great thing is that means the users here bring a wealth of different perspectives and experience. We can tell you what we did that worked or failed - but always remember that this can't be apply across the board to every affiliate site.
    Some of the most sensible words I have read on this forum. Of course the needs for every niche are different, take the approach to a potential market of sensitive male enhancements compared with that of sports wear and that of home decor products.

    You are so right housebg there is no "One size fits all" solution, there can be a general approach to mechanical efforts such as SEO but each market will demand a specialised approach.

  14. #14
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    Considering that this thread originated in 2011, the answers have definitely changed. Social media is now VERY premium real estate for placing ads. There's ad space EVERYWHERE on facebook. And now they're EXTREMELY targeted to the customers of choice. Some might argue it may rival Google Adwords. It's so targeted it's nearly disgusting. I find myself clicking on ads more than ever on FB.. And I am NOT one to click ads...

  15. #15
    Affiliate Manager affilorama's Avatar
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    should I turn to social networking website such as Facebook or Twitter to improve the traffic performance of my site?
    I say DEFINITELY. Social media sites like Facebook and Twitter, when used properly, can give your site plenty of traffic. These sites are now part of an affiliate's methods in getting traffic to his sites. What's interesting to note is the more traffic your site has, the higher your website is ranked.

    Hope that helps. Have a good day!
    Michelle
    Affilorama Group Ltd
    Affiliate Marketing by Affilorama | Free SEO Software by Traffic Travis

  16. #16
    Newbie Affiliatus's Avatar
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    Quote Originally Posted by imigyjunia View Post
    As a beginner, I am confused. I have a website selling LED lamp and ranks on the first page of google search result for several keywords, but the traffic is not satisfying. So I would like to post my question here: should I turn to social networking website such as Facebook or Twitter to improve the traffic performance of my site?
    Since you already rank on the first page of Google (...you are a beginner???..)
    where else would you like to go but Social Media to improve your site's performance?
    Last edited by Affiliatus; May 27th, 2012 at 08:34 AM.

  17. #17
    OPM and Moderator Chuck Hamrick's Avatar
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    Its a numbers game, depends on how much traffic you are getting to the site, the quality of the traffic, your ability to convert that to clicks to the merchant and the merchant's ability to convert those visitors to sales. Let's start with the traffic, how many visitors a month are you getting imigyjunia?

  18. #18
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by Chuck Hamrick View Post
    ...how many visitors a month are you getting imigyjunia?
    imigyjunia's ONLY post was this one - in July 2011

    'bout time this thread is closed, IMhO...
    Salty kisses, Sandy toes, and a Pirate's heart...

  19. #19
    OPM and Moderator Chuck Hamrick's Avatar
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    Thought I saw a more recent post, need to put my glasses on! Thread closed.

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