Results 1 to 4 of 4
  1. #1
    Member
    Join Date
    July 19th, 2011
    Location
    Sarasota, FL
    Posts
    50
    Cool What is a good test metric for social media campaigns?
    Been trying to wrap my head around what I have been experiencing, and obviously people have different levels to gauge a successful test. But I just wanted to see what people in general look at for a successful test running on social media like FB and PoF. How many clicks, converts, etc. Been seeing lots of interesting methods.

  2. #2
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    Luke, this is a tough one as you can't always quantify the success with social campaigns through clicks and sales. Since a lot of it can get shared the tracking won't track across 2nd accounts or moving a Facebook post to a Twitter post. You can test with something unique to the campaign like a promotional code that is tied to the cart. I know affiliates using that method and worrying about tracking breakage but its dependent on the cart.

  3. Thanks From:

  4. #3
    Newbie
    Join Date
    July 2nd, 2011
    Posts
    49
    Chuck's right about not being able to track everything. You could use a promo code to track or a landing page with a unique URL.

    As far as measuring if it was successful, I use:
    1) revenue
    2) email/newsletter signups
    2) visitors to your website
    3) signups to your social media account

    Pick any one, and compare your conversion rate to your other channels.

  5. #4
    Newbie
    Join Date
    November 28th, 2011
    Location
    Alexandria, VA
    Posts
    10
    Kind of along the lines of what Chuck was saying, a huge part of the role of social media in your efforts can't be quantified in one metric. Visitors may be looking at your social media pages just to get a sense of your reputation- are people saying positive things about this company/product on these forums, is a customer support person responding to problems in a timely fashion, etc.

    Simply making sure that any social presence you have reflects positive on what you're trying to offer doesn't have a metric assigned to it, but it just as important as tracking clicks/conversions.

  6. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Social Media
    By ViTaLyZe10 in forum Newbie Affiliate FAQs & Helpful Articles
    Replies: 5
    Last Post: February 23rd, 2015, 04:35 PM
  2. Featured: Social Media Marketing - What's It Good For?
    By isellstuff in forum Blogging, Mobile and Social Media
    Replies: 17
    Last Post: April 25th, 2014, 07:39 PM
  3. using social media
    By inkieroo in forum Midnight Cafe'
    Replies: 2
    Last Post: August 19th, 2009, 10:04 PM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •