Page 1 of 2 12 LastLast
Results 1 to 25 of 28
  1. #1
    Crazy like a fox suzigeek's Avatar
    Join Date
    January 18th, 2005
    Posts
    1,096
    I'm not sure if this should be in "helpful articles" but I found it to be rather unbelievable:


    Spam Works
    1 in 4 buy something

    All the filters and bandwidth gobbling screensavers in the world won't stop spam if users continue to purchase products from it. According to the BBC and a study on world-views of spam, one in four consumers buys clothing, jewelry or software pitched to them via e-mail. The BSA report claims Brazilians were the most likely to read spam and buy products, followed closely by the French.

    Heres the link to the full story:
    Link to Story

    Those darn French ...hmmmm...
    Suz~~GearGirl~~

  2. #2
    ABW Adviser Panel Dynamoo's Avatar
    Join Date
    January 18th, 2005
    Location
    Opposite the Slough of Despond
    Posts
    5,465
    Yeah, I've seen those figures bandied around, and I think they they are complete and utter BS. Note that it wasn't the BBC doing the survey, but an outfit called the BSA who are an anti-piracy outfit.

    On topics like this, the BBC seems to be happy to republish any old press release without sanity checking the facts first.

    For example, it claims that 13% of people buy pharmaceuticals or health products from spam. My arse. 14% buy "education" - what, a degree?

    It seems to me that the BSA have constructed a survey to show what *they* want to show, rather than an accurate statement of the facts.
    Innovative advertising with Slimeware Corporation and Telephore. Mail-order fuel with Petrol Direct.

  3. #3
    ABW Adviser Panel Dynamoo's Avatar
    Join Date
    January 18th, 2005
    Location
    Opposite the Slough of Despond
    Posts
    5,465
    There's an article at The Register which throws doubt on those figures too.

    Hmmm. BSA BS?
    Innovative advertising with Slimeware Corporation and Telephore. Mail-order fuel with Petrol Direct.

  4. #4
    Crazy like a fox suzigeek's Avatar
    Join Date
    January 18th, 2005
    Posts
    1,096
    Someones got to buying into the crap otherwise it wouldn't be there...but I can't believe the figures would be so high.

    All I know is sux
    Suz~~GearGirl~~

  5. #5
    Member
    Join Date
    January 18th, 2005
    Location
    Orlando, FL
    Posts
    122
    Some figures that I have seen from folks who are on the legitimate side of email marketing (and yes there are some out there) are click through rates of about 4-5% and conversion rates of 7-8%.

    So for 1,000 emails sent, 50 click and 4 buy. That is a heck of alot less than 1 in 4.

    And this is in the legitimate world of I opt in on your site and you are the one that is sending me the email. Not even email addresses that have been sold a billion times.
    Chris Mayr
    When amassed, even dust can become a mountain.

    There is a finite amount of intelligence but an infinite amount of stupidity in the universe

  6. #6
    Full Member
    Join Date
    January 18th, 2005
    Posts
    346
    Just to note: The report isn't suggesting conversion rates of 25% - it says that 1 in 4 people have ever bought something from spam. They could have read thousands of spam emails and made one purchase.

  7. #7
    Member
    Join Date
    January 18th, 2005
    Location
    Orlando, FL
    Posts
    122
    "The report isn't suggesting conversion rates of 25% - it says that 1 in 4 people have ever bought something from spam."

    And that's what happens when I read things too fast, I miss the details.

    I will tell you that I have run across a few folks who make $30-40k net a month from

    The bugger is that they wouldn't do it if they didn't make money. Just like all of the junk mail I get in my mailbox, it keeps coming because somebody out there keeps buying.
    Chris Mayr
    When amassed, even dust can become a mountain.

    There is a finite amount of intelligence but an infinite amount of stupidity in the universe

  8. #8
    Newbie
    Join Date
    January 18th, 2005
    Posts
    3
    Most people dislike spam I dont care what the numbers say. Its also the lazy way of marketing in my opinion. Do some research---know your product---and target the right consumers for your product. I dont want my program spammed all over the internet.

    ROB

  9. #9
    ABW Adviser Panel Dynamoo's Avatar
    Join Date
    January 18th, 2005
    Location
    Opposite the Slough of Despond
    Posts
    5,465
    I still don't think those figures are valid. I really don't think that many people will have EVER bought from spam.
    Innovative advertising with Slimeware Corporation and Telephore. Mail-order fuel with Petrol Direct.

  10. #10
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    804
    While the figures may not be accurate, money talks......if it didn't pay, there would be no spam.

    Spam costs almost nothing to send, the cost of the list and your mailing program. If you sell to 1 out of 1000, that's enough to make a huge profit. Figure it out....sell enhancement pills for $49.95 a bottle, at a wholesale cost of $5. If you are sending a million spams a day, that's 1,000 sales and a profit of $40,000+. Even at 1 out of 10,000, it's still $4,000+.

    And a million a day isn't a lot for some of the big guys, Read the book Spam Kings for an in depth look at the wonderful world of SPAM.

  11. #11
    Member
    Join Date
    January 18th, 2005
    Location
    Orlando, FL
    Posts
    122
    You are correct on the profit margin too. But most folks in that biz aren't the merchant, they are getting paid by the merchant. Take for instance the co-reg guys. You know the click here for your free iPod or free Mini-Bike.

    The guy sending you that probably sent a million emails and about 5% of you clicked to find out more. That is 50,000 people on the site. Now of those 50,000 about 30,000 will foolishly put in your email address to get started and the guy who sent you the email just got paid about a $1. So $30,000 for a million emails.

    But the real money maker is the guy who owns the co-reg path that is giving you the RC Mini Bike. He makes you go through like 30 pages of ads which he knows that a certain percentage will click on and buy or register for some survey or whatnot. And he gets paid for each of those. Ad to that, he is going to require you to buy something at the end to get your free mini-bike and he gets paid another time.

    And yes, if you jump through all of the hoops, he will send you the mini-bike because I am sure the vast majority say "screw it" somewhere along the way but he has still gotten you for a couple of sales through the process. So for those who go all the way through, he will send the mini-bike because it is just an overhead cost. No big deal.

    Of course, he also just got 30,000 emails that he is going to sell for like $0.02-0.10 per email to a thousand different guys and make his money that way as well.

    As you say, if there wasn't money in it, and a ton at that, it wouldn't be worth the time.


    Oh and before you ask, no, I do not send any emails. In fact, I don't even have a newsletter on any of my sites yet. There is just a ton of information out there if you are curious enough.
    Chris Mayr
    When amassed, even dust can become a mountain.

    There is a finite amount of intelligence but an infinite amount of stupidity in the universe

  12. #12
    ABW Adviser Panel Dynamoo's Avatar
    Join Date
    January 18th, 2005
    Location
    Opposite the Slough of Despond
    Posts
    5,465
    Oh I'm all for newsletters. I get about a 0.5% signup rate, which doesn't sound like a lot, but the numbers soon pile up. But, I'm not sure that it actually achieves much in the way of conversions.
    Innovative advertising with Slimeware Corporation and Telephore. Mail-order fuel with Petrol Direct.

  13. #13
    Newbie
    Join Date
    January 18th, 2005
    Posts
    6
    Take a look at this email marketing software directoryto review and choose the vendors who ensure CAN-SPAM aspects.

  14. #14
    More Cheesier Than Ever Cheesehead's Avatar
    Join Date
    January 18th, 2005
    Location
    Land of The NFL Champs!
    Posts
    2,942
    I would never ever buy anything, join anything, or do absolutely anything other than hit the delete key upon getting an unsolicited email. Why should I believe the spammer will do anything but rip me off? They have already violated my space, possibly broken the law, and lied to me by saying they don't send spam with a statement at the bottom of their spam email.

    I believe most others would think the same as I. 1 in 4? That statement in itself nullifies anything this report has to say.
    This World is Not My Home
    We're gonna go inside, we're gonna go outside, inside and outside. . . And then we're gonna go go go and we're not gonna stop til we get across that goalline! Quotes from the movie Rudy, 1993

  15. #15
    ABW Ambassador Andy's Avatar
    Join Date
    January 18th, 2005
    Posts
    4,178
    I find it hard to believe that anyone would even take the time to READ spam, much less CLICK on a link or actually - GASP - BUY something!

    But I guess there are a lot of IDIOTS out there, too. Just look at how many people voted for Bush...

    Andy

  16. #16
    Member
    Join Date
    January 18th, 2005
    Location
    Orlando, FL
    Posts
    122
    Andy,

    Careful with the Bush comments or Mike is going to come out with a 2-page BHO Ad-Whore post about how Kerry and the Democrats caused the Tsunami because they didn't win the election or something crazy like that.

    P.T.Barnum said there is a sucker born every minute and he didn't even know about spam at that time. Believe it or not though, they wouldn't keep sending it if they weren't making alot of money doing it.

    I have always said that the 1 in 4 was a high ratio, but it is more like a 8% conversion rate. If you pay attention to the EPC's and stats of some of these products that are email only on these networks, you will see that high of conversions.
    Chris Mayr
    When amassed, even dust can become a mountain.

    There is a finite amount of intelligence but an infinite amount of stupidity in the universe

  17. #17
    Affiliate Manager
    Join Date
    January 18th, 2005
    Location
    Los Angeles, California
    Posts
    1,913
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by MJCB:
    Just to note: The report isn't suggesting conversion rates of 25% - it says that 1 in 4 people have ever bought something from spam. They could have read thousands of spam emails and made one purchase. <HR></BLOCKQUOTE>

    Given the volume of bulk commercial email floating around, that makes for a conversion rate of about 0.00000032.

    Email-verified double-opt-in (to ensure no one's submitting your address without your permission) is the only legitimate means of communicating through bulk email. Anything less leaves one open to lawsuit rather easily (unless you also falsify headers, making you elligible for stiff federal wire fraud penalties).

    In the time it takes me to write this I'm getting 50 spams. That happens all day, every day, and with my proprietary filters (no, I'm not disclosing my method) I'm able to kill 98% of it. None of this gets read, but still it comes in....

    Even the best anti-spam efforts don't stop that merde from being sent, consuming some 20% of all Internet traffic (and growing daily). The damage caused by bulk email costs billions every year worldwide.

    It won't be long before the volume of bulk email forces everyone to stop all emails that aren't on user-defined lists. Sound extreme? Look for more along these lines later this year. It's coming, and we have bulk emailers to thank for the inconvenience.

    Bulk email is yesterday's marketing method. The future belongs to RSS: respect the customer by choosing methods that put them in control, and that respect will come back many times over.
    Richard Gaskin
    Developer of WebMerge: Publish any data feed on any site
    http://www.fourthworld.com

  18. #18
    pph Expert! Gordon's Avatar
    Join Date
    January 18th, 2005
    Location
    Edmonton Canada
    Posts
    5,781
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> P.T.Barnum said there is a sucker born every minute <HR></BLOCKQUOTE>
    Actually if you do a search you will find that P.T.Barnum never did say this.
    One day parasites and their ilk will be made illegal, I bet a few Lawyers will be pissed off when the day comes.
    Mr. Spitzer is fetching it nearer

    YouTrek

  19. #19
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
    Join Date
    January 18th, 2005
    Location
    St Clair Shores MI.
    Posts
    17,328
    Don't you just love it when a President puts teeth into federal laws. Look for these spam perps to do some jail time with lighter wallets. Wonder if the sleezy "affiliate" was or is a ABW member??

    By Grant Gross, IDG News Service
    January 11, 2005

    The U.S. Federal Trade Commission (FTC) has charged a network of six adult entertainment companies and an affiliate marketer that sent unsolicited sexually explicit e-mail on its behalf with violating a federal antispam law.

    ADVERTISEMENT (place Adwhore popup here!)



    The six companies, operating up to 20 adult Web sites, plus four executives and the affiliate spammer, are accused of violating several sections of the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act, including a requirement that unsolicited adult-themed e-mail include a "SEXUALLY-EXPLICIT" label in the subject line.

    The action announced Tuesday is the first case the FTC has brought against defendants alleged to have violated the adult-labeling rule, which went into effect in May. The defendants could face prison sentences of up to five years and fines of up to $6 million for CAN-SPAM violations alleged by the FTC.

    The companies and Arizona-based affiliate e-mail marketer Paul Rose violated "virtually every core provision" of the CAN-SPAM law while sending out hundreds of thousands of pieces of unsolicited e-mail, said Eileen Harrington, director of the FTC's marketing practices division. Many of the e-mail messages didn't include a valid postal address for the companies, as required under CAN-SPAM, and many included false e-mail header information and false subject lines, both prohibited under CAN-SPAM, Harrington said.

    In addition, many of the e-mail messages falsely promised free access to adult Web sites in a violation of the FTC Act's prohibition against deceptive and unfair marketing practices, and many of the messages didn't included working opt-out mechanisms, as required in CAN-SPAM. In much of the e-mail that included opt-out mechanisms, recipients had to scroll through explicit adult pictures to find the opt-out link, Harrington said during a press conference.

    Defendants named in the FTC case include Rose; Global Net Solutions, based in Las Vegas; Global Net Ventures, Ltd., based in London; Wedlake Ltd., apparently based in Riga, Latvia; Open Space Enterprises Inc., based in Las Vegas; Southlake Group Inc., based in Las Vegas; and WTFRC Inc., based in Las Vegas. Also charged are Dustin Hamilton, Tobin Banks, Gregory Hamilton and Philip Doroff, executives in the network of companies.

    Most of the companies did not have phone numbers listed; a message to Southlake Group was not immediately returned.

    Affiliate marketing, the practice of hiring another person or company to market your products, is common on the Internet, especially among adult Web sites, Harrington noted. CAN-SPAM clearly allows prosecutions of both the affiliate marketers and the company whose product is being marketed when the law is violated, she said.

    "It's not just the people who push the button who send the spam who can be held liable under CAN-SPAM," she said. "If businesses are going to use affiliate marketing programs, they had better be all over those programs in terms of close monitoring to make sure no third party is sending spam on their behalf that violates the CAN-SPAM Act."

    The FTC filed a complaint against the defendants Jan. 3 in U.S. District Court for the District of Nevada. The court granted a temporary restraining order requiring the defendants to stop their e-mail marketing practices, and a hearing to extend the restraining order is scheduled for later Tuesday."


    Now if Congress would pass a BHO hidden install and bundling law that groups Adware/Spyware and Malware together with criminal jail time and fines.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  20. #20
    Member
    Join Date
    January 18th, 2005
    Posts
    53
    I get so pissed off when I here spam talk because it is such b-llsh-t. In 2003 we did a significant amount of email (not us mailing but others mailing for us). Then that died in 2004 which I thought was great because it would clear the way for me to use my internal list. My internal list is registrations on my site - IP (and we have IP tracking to give the location of the IP - do you really think someone is going to go to such great lengths to forge an IP to get someone else on a list? please), time, date and URL verifiable but no, not double opt in . In 4 years I have been doing this I have had one person claim that they didn't sign up. Live removes in real times... blah blah blah. All clean. Any one here who claims you need double opt to have a legitimate list is in my opinion an idiot and more concerned with their own purity their the reality of business.

    So, that didn't work out too well because not only doesn't my internal list get through but order notices do not get through to customers(My domain and IPs are clean). You get what I am saying, I just took their credit card but since Yahoo doesn't like the fact that my email is business related it is labeled spam.

    So, in light of all this, why the h-ll shouldn't I start spamming? The law was suppose to make it easier to do real business online and lighten up the email load but it has done crap. It f--ks guys like me who mail to customers and lets Viagra ads get through.

    Ok ... done ranting.

  21. #21
    Member
    Join Date
    January 18th, 2005
    Location
    Orlando, FL
    Posts
    122
    The problem is that honest business folks who try to follow the rules, don't know how to circumvent the filters. Guys like the ones mentioned above are sophisticated enough that they can get their garbage into Yahoo and AOL accounts forcing those groups to overreact and further lock down their email.

    When my wife can't get a message through to her cousin who uses AOL because my wife's email address (a netscape one mind you - AOL and Netscape are partners) gets filtered as spam, then there is something wrong.

    The bs that CAN SPAM is cleaning up in boxes is about as accurate as saying that there are a few hooligans causing mischief in Iraq. CAN SPAM has no teeth. Yeah these guys "could" face jail time and fines. Yet past history has proven that will not be the case.

    The only guys who have gotten any real penalty under CAN SPAM were guys who stole AOL addresses and then ran phishing scams as well as other . It was kind of like getting Capone on tax evasion.

    These guys were using completely deceptive practices and are under investigation, but what about the guys who send my wife viagra ads or me breast augmentation ads. Clearly we didn't sign up for those lists but somewhere 10 years ago we signed up for a site and forgot to uncheck the "get email from our partners" box and now our email has been sold 10,000 times over.

    In fact, I have a buddy who is in the email business who has purchased my name at least 3 times.

    Just my rant.
    Chris Mayr
    When amassed, even dust can become a mountain.

    There is a finite amount of intelligence but an infinite amount of stupidity in the universe

  22. #22
    ABW Ambassador Andy's Avatar
    Join Date
    January 18th, 2005
    Posts
    4,178
    The CAN SPAM Act has no teeth. I get more spam now than ever before. Our Legislators had the opportunity to really do something good to put a stop to spam, and fell short (again).

    All of us pay the price for these spammers, in failed delivery of legitimate messages, in time to delete messages and update filters, in server processing time, etc.

    It will be interesting to see how this latest FTC case plays out, but its announcement sure hasn't slowed the rest of the spammers down.

    Andy

  23. #23
    Affiliate Manager Allen Nance's Avatar
    Join Date
    January 18th, 2005
    Location
    Colorado River, Bullhead City AZ
    Posts
    1,604
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> Careful with the Bush comments or Mike is going to come out with a 2-page BHO Ad-Whore post about how Kerry and the Democrats caused the Tsunami because they didn't win the election or something crazy like that. <HR></BLOCKQUOTE>

    Sorry that's already been thought of by those wonderful Democrats. Yes it's George Bushes fault... Tsunamis and Republicans blah blah, blah...
    Signup Now for our KiteandWind affiliate program exclusivly at Shareasale.
    * 7% + Bonus - 365 return days
    * 2nd Tier Signup Bonus - Parasite Free - Auto Deposit Merchant
    * Free Datafeed - PopShops- Performance Cash Bonus

  24. #24
    Full Member
    Join Date
    January 18th, 2005
    Posts
    441
    The majority of big spam players send millions of spam every day through trojan horse infected computers owned by people who don't have a clue.

    All spammers need to do is get their hands on such a trojan or hire someone to do the first part of their dirty work and voila, they have thousands of willing slave computer to obey their every command to send spam whenever they want.

    Others just get their lists from emails found on websites every day. How many of us have received spam from one of our own email addresses? I know I have, more than once!

    I've read on several other boards in the past that many people have bought products and services from spam. Some even claimed (one was the owner of a work at home scam board, imagine that!) that if it hadn't been for spam, she would have never known about the software she bought from it. IDIOT! And those are people who know that spam is bad. I also know (of) others who open many of their spam emails depending on the subject line, even porn.

    So for the new Joe and Jane who come online every day and don't know any better, many of these spams can generate a lot of interest. Some think that joining a porn site from spam will not trace back to them, others are fooled to believe that buying penis enlargement pills or any other similar product from spam will keep their anonymity. Right. But it's still the way they think, right or wrong.

    It costs very little to send spam, so even affiliates who earn 30-50% commissions, and sometimes even more because of the large sales volume they produce, on each sale can make a killing with it. And they do. If spam wasn't lucrative, people wouldn't bother with it.

    I don't know if any laws will ever stop spam. But someone said it right, porn, viagra and other drugs, rolex and body enhancement emails get through, but many legitimate emails get blocked. Go figure...

    I hate spam as much as I hate spyware!

    Catwoman

  25. #25
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
    Join Date
    January 18th, 2005
    Location
    St Clair Shores MI.
    Posts
    17,328
    Bigfish said..."So, in light of all this, why the h-ll shouldn't I start spamming? The law was suppose to make it easier to do real business online and lighten up the email load but it has done crap. It f--ks guys like me who mail to customers and lets Viagra ads get through."

    One good reason is spending 5 years in a Fla prison licking real stamps at 6 cents/hour as your only prison job. Better yet if their mailed as part of a Re-elect Jeb Bush Campaign
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

+ Reply to Thread
Page 1 of 2 12 LastLast

Similar Threads

  1. My ISP spam filter works so well now....
    By oranges in forum Midnight Cafe'
    Replies: 3
    Last Post: September 23rd, 2008, 11:13 AM
  2. anybody know if this really works?
    By joaney in forum Blocking Tips/Advice/scripts
    Replies: 6
    Last Post: April 30th, 2008, 12:16 AM
  3. Replies: 8
    Last Post: November 16th, 2007, 01:36 PM
  4. Spam Works
    By suzigeek in forum Midnight Cafe'
    Replies: 0
    Last Post: December 11th, 2004, 12:31 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •