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March 5th, 2002, 01:38 PM #1
I've received a lot of inquiries about my decision to migrate from Be Free to My Affiliate Program, so I've poured through my notes to compose a case study of sorts: the issues I had, and why I made the move - read the case study.
[ 03-05-2002: Message edited by: Shawn Collins - ClubMom ]
March 6th, 2002, 02:20 AM #2
[ 03-09-2002: Message edited by: Heyder ]
March 6th, 2002, 08:44 AM #3
I don't think that being with a network necessarily helps a merchant to be known, beyond being listed in the network directory.
In that case, the merchant is lumped in with hundreds of other affiliate programs. I like what CJ does with their keyword search to find advertisers - this can certainly help a new merchant to be found because of their specific product line or service.
I also think Performics is a good choice for merchants that have a catalog of offers. If their model works for a given merchant, it is more of a hands off solution where they will recruit higher end affiliates.
Some reasons I attribute to the growth of quality affiliates in my program were:
- working with brokers that got a piece of the action for bringing on super affiliates
- co-marketing with like affiliate programs
- authoring affiliate newsletter content and making it available for others to use (with credit back to my program)
- participation in discussion boards
- word of mouth
March 6th, 2002, 12:19 PM #4
By malcolmdh in forum In-House ProgramsReplies: 0Last Post: May 24th, 2005, 02:06 PM