The Value of A Strong Conversion Rate Within The Performance Marketing Channel
We're pleased to share a new article on the value of a strong conversion rate - an piece that went live on ReveNews last week.
While many advertisers may jump to increasing commissions to attract affiliates, this article explains that raising conversion rates are a much more valuable, long term solution.
In addition to supporting this point, the article also review several tips to increase conversion rates, including:
- Share knowledge with affiliates
- Work closely with individual affiliates
- Create an affiliate specific landing page
- Encourage users to purchase online through online discount and offers
- Ensure a smooth transaction process
Click here to read the full article.