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  1. #1
    Newbie
    Join Date
    August 2nd, 2011
    Posts
    2
    Materials to recruit affiliates at a conference?
    We're starting up with affiliate marketing, and are planning to attend an upcoming affiliate conference to meet affiliates and learn more about the space.

    If we meet IN PERSON with a potential affiliate, what are the best materials to present to him or her?

    If we hand them a business card for example, should it have our
    commission
    conversion rate
    reversal rate
    average transaction size
    etc, on there, or do you recommend a link to our site?

    What information could we give a potential affiliate in person, that would best showcase our opportunity?

    Thanks

  2. #2
    Outsourced Program Manager Chris -  AMWSO's Avatar
    Join Date
    January 18th, 2005
    Location
    Bangkok
    Posts
    11,273
    Hi Michael

    Attendees are going to get a mass of stuff at the event, so you need something that is going to be easy to carry, not easy to loose, cool, useful...all of these, else it may end up in the trash when the time comes to fly home. In terms of info, depends what the item is you give some one, but the key items that people will want are generally.

    Your brand
    What do you sell
    Your selling point
    Commission rate
    Special Attendee Bonus / Benefit
    Sign up Link.
    contact info Phone and Email

    Basically as much as you can.

    Mouse pads might be ideal, big enough and always useful

    Cheers

    Chris
    Affiliate Marketing by AMWSO. Skype - chrissanderson ::: TEL 1-720-336-1784 ::: www.amwso.net
    Join our affiliate programs :Vaper Empire, Iolo, Art of Tea, or See ALL our Programs here

  3. #3
    Newbie
    Join Date
    August 2nd, 2011
    Posts
    2
    thanks
    Thanks for your advice.

    Much appreciated.

  4. #4
    Outsourced Program Manager Chris -  AMWSO's Avatar
    Join Date
    January 18th, 2005
    Location
    Bangkok
    Posts
    11,273
    Hopefully some affiliates will add some thoughts on the kind of items they would like to be given and what info should be on it too

  5. #5
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    Its nice if you can do a printed piece and give your business card. As for theirs but don't expect they will have one. A post card sized handout is nice since it doesn't take up much room. They also like samples if they are not too big. You can always offer to ship them after wards.

  6. #6
    ...and a Pirate's heart. Convergence's Avatar
    Join Date
    June 24th, 2005
    Posts
    6,918
    Flash Drives.

    They are cheap now. Can even get them preprinted with your company name. Preload them with some info or a PP presentation.
    Salty kisses, Sandy toes, and a Pirate's heart...

  7. #7
    Member
    Join Date
    July 13th, 2011
    Location
    Seattle, WA
    Posts
    79
    Michael, I think you and Chris hit it on the head. A couple colleagues and I were at LinkShare Symposium East in June and I had a tri-fold pamphlet created for the event that contained much of the information you suggested. Essentially a solid overview of the programs we manage.

    We were also able to bring along a lot of samples of some of our best-selling products. People LOVED this and I'm still getting e-mails thanking us for bringing them. Samples are always a great talking point and visual aid, plus it gives people something to remember you by later. I know not every merchant is able to do this, but it's worth a thought or two.

    Sounds like you're on the right track!
    [SIZE="2"][COLOR="DimGray"][B]Online Marketing Manager[/B] (tom.featherstone at surlatable dot com)[/SIZE]
    [SIZE="1"]Sur La Table - The Art and Soul of Cooking[/COLOR][/SIZE]

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