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Thread: New Podcast: Best Practices for Programs on Multiple Networks

  1. #1
    ABW Ambassador Amy Ely's Avatar
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    New Podcast: Best Practices for Programs on Multiple Networks
    Merchant ABCs hosts Deborah Carney and Vinny O’Hare joined Kim Salvino, Amy Ely, and Jeannine Crooks of buy.at to talk about the advantages and disadvantages of running programs on multiple networks.

    Topics include:
    • Managing creative, promotions, and information across all networks
    • Considerations: Ts & Cs, setup and monthly fees, tracking, network quality measures
    • Identifying network benefits: different affiliates, tools, verticals
    • Actions that negatively and positively impact program growth

    Key takeaways:

    • Avoid confusion – be consistent with promotions and communications across networks unless you’re running separate tests to gauge performance
    • Be strategic when beginning a new network relationship – consider the added value vs. added time and effort to manage another account
    • Grow 2-3 relationships vs. joining every network – this will enable program managers to work effectively with each relationship vs. reactive program management to simply keep up
    • Avoid network hopping – affiliate marketing is a marathon, not a sprint; don’t upset affiliates by repeatedly closing on one network and opening on another

    Click here to listen to the full podcast.

  2. #2
    Affiliate Manager Government Auctions AM's Avatar
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    This was a really fantastic podcast! Quite helpful and getting us re-focused on all three of our networks...
    Steven Shnayder
    [B][URL="http://www.governmentauctions.org"]GovernmentAuctions.org®[/URL][/B]
    Join us on [URL="https://signup.cj.com/member/brandedPublisherSignUp.do?air_refmerchantid=2932365"]CJ[/URL] [URL="http://www.shareasale.com/shareasale.cfm?merchantID=10834"]SAS[/URL] [URL="http://www.governmentauctions.org/home/partners.asp"]ClickBank[/URL] [URL="http://twitter.com/GAORGAFFILIATES"]@GAorgAffiliates[/URL]

  3. #3
    Affiliate Network Rep Kim Salvino's Avatar
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    Quote Originally Posted by Government Auctions AM View Post
    This was a really fantastic podcast! Quite helpful and getting us re-focused on all three of our networks...
    Thanks for the feedback! We're glad you found it helpful.
    Kim Salvino, Client Services Director, Performance Horizon Group
    Reach me at kim.salvino(at)performancehorizon.com or on (443) 617-4036

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