Results 1 to 6 of 6
  1. #1
    Affiliate Manager Government Auctions AM's Avatar
    Join Date
    July 27th, 2010
    Location
    New York City
    Posts
    119
    Shopping cart abandonment and remarketing
    I'd like to put this out there just so that I can get a general idea about what the public thinks of the concept of salvaging abandoned traffic resulting from shopping cart or form jumps. Is it worth trying to capture that traffic? Perhaps by 'remarketing' to them somehow?

    I had a publisher, who specializes in this approach me, but I am not sure how I feel about having to incorporate code on my form pages in order to track this activity?

    Thoughts?
    Steven Shnayder
    [B][URL="http://www.governmentauctions.org"]GovernmentAuctions.orgŪ[/URL][/B]
    Join us on [URL="https://signup.cj.com/member/brandedPublisherSignUp.do?air_refmerchantid=2932365"]CJ[/URL] [URL="http://www.shareasale.com/shareasale.cfm?merchantID=10834"]SAS[/URL] [URL="http://www.governmentauctions.org/home/partners.asp"]ClickBank[/URL] [URL="http://twitter.com/GAORGAFFILIATES"]@GAorgAffiliates[/URL]

  2. #2
    ABW Ambassador Boom or Bust's Avatar
    Join Date
    February 3rd, 2008
    Posts
    3,955
    At what point do you consider it abandonment? You don't know but what that potential customer was still trying to decide whether/what to buy, or would be coming back later to buy. If a "publisher, who specializes in this" redirects to a scheme that entices the customer to complete a purchase at the point of "abandonment", the cookie of the original referring affiliate will be replaced by one for the "publisher, who specializes in this". From the affiliate [who originally referred the traffic] perspective, that's tantamount to hijacking a commission.

    Here's a blog post that talks about this tactic...

    Affiliate Ponzi Schemes Kill Affiliate Programs



    X

  3. Thanks From:

  4. #3
    Affiliate Manager Government Auctions AM's Avatar
    Join Date
    July 27th, 2010
    Location
    New York City
    Posts
    119
    Quote Originally Posted by Boom or Bust View Post
    If a "publisher, who specializes in this" redirects to a scheme that entices the customer to complete a purchase at the point of "abandonment", the cookie of the original referring affiliate will be replaced by one for the "publisher, who specializes in this". From the affiliate [who originally referred the traffic] perspective, that's tantamount to hijacking a commission.
    That is exactly what bothers me. In general though, is shopping cart abandonment a popular game to play or is it more risky and on the side of schemes?
    Steven Shnayder
    [B][URL="http://www.governmentauctions.org"]GovernmentAuctions.orgŪ[/URL][/B]
    Join us on [URL="https://signup.cj.com/member/brandedPublisherSignUp.do?air_refmerchantid=2932365"]CJ[/URL] [URL="http://www.shareasale.com/shareasale.cfm?merchantID=10834"]SAS[/URL] [URL="http://www.governmentauctions.org/home/partners.asp"]ClickBank[/URL] [URL="http://twitter.com/GAORGAFFILIATES"]@GAorgAffiliates[/URL]

  5. #4
    ABW Ambassador Boom or Bust's Avatar
    Join Date
    February 3rd, 2008
    Posts
    3,955
    In my thinking, the publisher offering this service is scheming to take the commission. He/she is offering to salvage a sale for the merchant by offering some sort of enticement for the potential customer. The problem I see is that the customer exiting the shopping cart without clicking buy now does not necessarily mean that they don't intend to buy.



    X

  6. #5
    ...and a Pirate's heart. Convergence's Avatar
    Join Date
    June 24th, 2005
    Posts
    6,918
    Discussions about Fetchback...

    http://www.abestweb.com/forums/uneth...ie-147001.html

    &

    http://www.abestweb.com/forums/midni...ic-122985.html

    Affiliates are none too happy about "remarketing"...
    Salty kisses, Sandy toes, and a Pirate's heart...

  7. #6
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    Cart abandonment is a hot topic. If you are re-targeting i.e. showing them banners on other sites then I don't see a conflict. But as Boom or Bust says you are hitting them during the normal sales window by over-writing a cookie its questionable.

    On scheme I have seen is to post to Facebook after a sale is made in which case I can see that as a socialization of the purchase action.

  8. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Cart remarketing: The secret behind online conversion
    By Chuck Hamrick in forum Newbie Affiliate FAQs & Helpful Articles
    Replies: 0
    Last Post: April 3rd, 2012, 11:54 PM
  2. One-Page Checkout and shopping cart abandonment
    By markwelch in forum Merchant Best Practices Forum
    Replies: 8
    Last Post: September 18th, 2008, 06:03 PM
  3. Question: Behavioral Targeting and Cart Abandonment
    By Haiko de Poel, Jr. in forum eBay Enterprise Affiliate Network
    Replies: 19
    Last Post: March 13th, 2008, 05:15 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •