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  1. #1
    ABW Ambassador superCool's Avatar
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    Do "place holder" websites help age the domain?
    superCool has heard tidbits here and there about putting up "placeholder" sites on new domains that have not been developed yet. Do you do this and do you think it helps? How much content do you put on the placeholder? Do you add any aff links or do you wait until you're ready to develop?

    superCool has tried this with two domains...

    1) put up not much more than a list of the keywords he's hoping to eventually rank for and a few images. no aff links but 1 block of adsense. site is still sitting there waiting to be developed and gets very little traffic (not really expecting any either)

    2) had a decent domain name and decided to put up a very basic datafeed site with a few feeds. made the site look nice, but didn't optimize or do anything special. site has normal datafeed aff links. this site turned out to do pretty well without messing with it. getting sales and good rankings on some pages without optimizing at all. what started out as a placeholder is now a producing site, but it still needs to be fully developed.

    What experiences have you had with this? Or advice

    thanks,
    superCool

  2. #2
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by superCool View Post
    superCool has heard tidbits here and there about putting up "placeholder" sites on new domains that have not been developed yet. Do you do this and do you think it helps? How much content do you put on the placeholder? Do you add any aff links or do you wait until you're ready to develop?

    superCool has tried this with two domains...

    1) put up not much more than a list of the keywords he's hoping to eventually rank for and a few images. no aff links but 1 block of adsense. site is still sitting there waiting to be developed and gets very little traffic (not really expecting any either)

    2) had a decent domain name and decided to put up a very basic datafeed site with a few feeds. made the site look nice, but didn't optimize or do anything special. site has normal datafeed aff links. this site turned out to do pretty well without messing with it. getting sales and good rankings on some pages without optimizing at all. what started out as a placeholder is now a producing site, but it still needs to be fully developed.

    What experiences have you had with this? Or advice

    thanks,
    superCool
    It is my understanding that only time will age a domain. A domain that is several years old and has nothing on it is better than the same domain with meaningless content on it.

    Why? One of the known ranking factors is "how long a domain name has been a certain type of site".

    Perhaps Danny Sullivan's The Periodic Table Of SEO Ranking Factors can explain my thoughts more clearly.

    It's described as "Trust" (history) = Th
    "Has site or its domain been around a long time, operating in same way?"

    I would stay away from your example #1 - basically a parked page. Example #2 could morph into a related site, just improved upon and should be OK.
    Salty kisses, Sandy toes, and a Pirate's heart...

  3. #3
    ABW Ambassador superCool's Avatar
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    yes site #1 was a newbie attempt at aging a domain. the "content" is relevant but not in a useful form. probably not doing anything positive but hopefully not a negative for the domain's future.

    site #2 was a quick attempt to start the site aging with feed content without putting in all the work to finish the site out. seems to have worked pretty well but not sure in the long run

    what superCool is considering now is putting up a vanilla site with one or two pages of decent unique content about the topic. maybe a few outlinks to authority sites. that might actually be considered a mini site, but superCool is thinking of it more as a way to get things going before developing the domain. just hate having domains sitting around with nothing on them and not doing anything at all. seems like putting in a couple hours of effort per domain might be worth it. the domains are certainly not getting anywhere sitting in my domain bucket.

    will see what happens, but it will probably be difficult to quantify any results

  4. #4
    OPM and Moderator Chuck Hamrick's Avatar
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    If you have the skills why wouldn't you do your example #2 until you can circle back and fully develop the site?

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