Results 1 to 11 of 11
  1. #1
    Newbie SpokeoAffiliates's Avatar
    Join Date
    August 25th, 2011
    Location
    Los Angeles, CA
    Posts
    6
    How Long Did it Take You?
    I'm managing a new program here (about 2 months old now) and things are growing, slowly but surely.

    Fellow merchants/AMs-I'm just curious to get some idea how long to start bringing in some serious numbers? Everyone has a different story but it may be helpful to get an idea how these things can turn out.

  2. #2
    Affiliate Manager Micker's Avatar
    Join Date
    November 24th, 2008
    Location
    Ottawa, Canada
    Posts
    113
    Are you running an in-house program or on a network?

    What I've found from running a network in CJ, is that the more effort you put in to reach out to affiliates and get them to start promoting your program, the faster the program takes off.

    Good luck
    Mick Kitor

    Affiliate Manager
    [URL="http://www.getresponse.com/partners-affiliates"]GetResponse[/URL] | [URL="http://www.clickmeeting.com/"]ClickMeeting[/URL] | [URL="http://www.clickwebinar.com/"]ClickWebinar[/URL] | [URL="http://www.implix.com/"]Implix[/URL]

  3. #3
    Newbie SpokeoAffiliates's Avatar
    Join Date
    August 25th, 2011
    Location
    Los Angeles, CA
    Posts
    6
    Hi Micker!

    We are running an in-house program at the moment.

  4. #4
    Affiliate Manager Micker's Avatar
    Join Date
    November 24th, 2008
    Location
    Ottawa, Canada
    Posts
    113
    So recruiting will be the biggest hurdle for you.

    What software are you running?

    If it's one that has an offer board, like HasOffers, LinkTrust or DirectTrack, you can share your offers with affiliate networks running the same software really easily. Which may help you get out of the blocks quickly.

    If you want to pick my brain feel free to give me a call 585-286-1819

    Good luck,

    Mick
    Mick Kitor

    Affiliate Manager
    [URL="http://www.getresponse.com/partners-affiliates"]GetResponse[/URL] | [URL="http://www.clickmeeting.com/"]ClickMeeting[/URL] | [URL="http://www.clickwebinar.com/"]ClickWebinar[/URL] | [URL="http://www.implix.com/"]Implix[/URL]

  5. #5
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    I figure 3-6 months depending on the brand, platform (network) and your reputation. I gave up running in-house after years of frustration and hassle. If you have affiliates beating a path to your door then an in-house makes sense to save money. On the other hand I have seen merchants only consider in-house because they were cheap and arrogant, then beat up on the affiliate manager because they couldn't get the program to grow.

    As I have said dozens of times you need to analyze your competition find where they are homed and place your program there. If affiliates can compare programs in a trusted network they may take a chance on your program.If you are asking them to compare an unknown program they will pass.

  6. Thanks From:

  7. #6
    Newbie SpokeoAffiliates's Avatar
    Join Date
    August 25th, 2011
    Location
    Los Angeles, CA
    Posts
    6
    Thanks for insight guys! I didn't mean to directly imply that we were having trouble growing or anything; we are doing quite well, though these things take time to really blossom. I have heard from other in-house AMs who have trouble getting off the ground, however. Like you said, Chuck, they are put in a slightly different position than one who works through a network.

  8. #7
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    What's your vertical?

  9. #8
    Newbie SpokeoAffiliates's Avatar
    Join Date
    August 25th, 2011
    Location
    Los Angeles, CA
    Posts
    6
    Our site (Spokeo) is a people search engine: so name search, email search, phonebook search. Sort of a White Pages-like service, but way more data pulled from public record and the web. We offer subscriptions for access to this data.

  10. #9
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    That's a tough one, very competitive. Clickbank specializes in this type of a program.

    You will need to find competitors and search for sites pointed to them. Then sort out those that are possible affiliates. From there you will need to pitch them why your service is superior, better commissioned and what a great guy you are. Recommend a contact manager to track communication and a lot of patience.

  11. #10
    Newbie SpokeoAffiliates's Avatar
    Join Date
    August 25th, 2011
    Location
    Los Angeles, CA
    Posts
    6
    Very helpful, Chuck. I was pondering something this weekend. While our site's popularity does send a lot of affiliates our way, for in-house programs that are struggling (like the ones you've described) - have you heard of any of them ever moving over to a network? I was wondering how that would work in terms of bringing along your affiliates with you and such. I couldn't think of an example off the top of my head.

  12. #11
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    Generally after a good period of inability to grow an in-house program they transfer to a network. There is no reason to move in-house affiliate over and some use the in-house to save the network fees and pay producers more. If you join a network with the intent to cherry pick affiliates recruited there they may catch on and nix your program.

  13. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. [SAS] LiLash.com: Long Lashes for a Long Time with Lilash
    By Jon Nunez in forum AffiliateManager.com
    Replies: 0
    Last Post: October 29th, 2012, 03:44 PM
  2. Pending application - how long is too long?
    By mayfly in forum Commission Junction - CJ
    Replies: 10
    Last Post: December 7th, 2007, 06:36 AM
  3. How long is too long for a host to be down?
    By johnnyWebAffiliate in forum Midnight Cafe'
    Replies: 8
    Last Post: August 28th, 2006, 11:17 AM
  4. So jazzed, first big sales. Long live long cookies!
    By webworker in forum Midnight Cafe'
    Replies: 8
    Last Post: March 12th, 2005, 06:19 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •