Did you know?

  • Black Friday online sales totaled $595 million in ’09 & $648 million in ’10
  • The 2010 largest online sales day was Cyber Monday and the peak week was December 5-12th

The opportunity is there to mark Black Friday and Cyber Monday as your largest online sales days this year. Planning, communication and unique deals are all critical factors to generate the greatest revenue from your affiliate channel on the upcoming Thanksgiving weekend. The following podcasts and posts provide guidance – the rest is up to you. It’s never too early to start preparing, and with 4-6 weeks of ideal lead time, today is a great day to start!

Podcast for Merchants: What Your Affiliates Need to Maximize Black Friday and Cyber Monday Sales

Merchant ABCs hosts Deborah Carney and Vinny O’Hare joined Kim Salvino, Amy Ely, and Jeannine Crooks of buy.at to talk about preparing for Black Friday and Cyber Monday.

Topics include:
  • Important information affiliates need to promote your Black Friday/Cyber Monday deals
  • Considerations when designing a Black Friday/Cyber Monday deal

Click here to listen to the full podcast.

Podcast for Affiliates: Optimize for Black Friday and Cyber Monday

Affiliate ABCs hosts Deborah Carney and Vinny O’Hare joined Kim Salvino, Amy Ely, and Jeannine Crooks of buy.at to talk about preparing for Black Friday and Cyber Monday.

Topics include:
  • Important information to ask merchants in preparation for Black Friday/Cyber Monday
  • Tips for communicating with merchants to ensure you’re not stuck with last-minute updates

Click here to listen to the full podcast.


Post for Affiliates: 6 Ways Affiliate Marketers can Capitalize on Black Friday – Cyber Monday Shopping Season

Written by Evan Weber, this post provides great suggestions on maximizing your affiliate marketing activities leading up to the Black Friday / Cyber Monday time-frame.

From the post: “I wanted to put an article together about the upcoming Holiday buying season which will be the biggest ever in 2011 according to all indications. “Black Friday,” which falls on November 25th this year and is the day after Thanksgiving, and the following “Cyber Monday” are when online retailers are offering their best deals of the 2011 Holiday shopping season typically. Not to mention this time kicks off the Holiday shopping season for consumers, so demand for deals at popular retailers will be strong. Every year, millions of Americans flock all over the Internet (and locally) looking for deals and promotions to maximize their gift shopping budget. But how to capitalize on your Black Friday/Cyber Monday Affiliate Marketing efforts and maximize your time spent and commissions?”

Click here to read the full post.

-Amy