Hello guys and gals-

I have been doing some research with Market Samurai and I have a question.
Using the "SEO Compitition" tool I often find keywords that have high competition from sites that have one high ranking page, but the rest of the site is only somewhat related.

For example, a huge pet product related site that has one high ranking page on good dog names.

Can these high ranking pages be a consideration when picking keywords? Or can a niche site completely devoted to the keywords superseded one high ranking page?