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  1. #1
    Affiliate Manager Susan Warm's Avatar
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    Red face Banners or Txt Links?
    Help! Big meeting with management tomorrow to plan for the holidays. I need to give design an idea of how many banners to create. Up at CJU I learned that 88x31 and 125x125 were the most popular banner sizes. Anyone agree or disagree with that, and are publishers using more banners or text links?

    Thanks,

    Susan

  2. #2
    Moderator BurgerBoy's Avatar
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    I disagree with that.

    Look at this thread: http://www.abestweb.com/forums/merch...rs-128173.html

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  3. #3
    OPM and Moderator Chuck Hamrick's Avatar
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    Met with a merchant this week and we also recommended at least one 768x90, 125x125 product banners, 350x350 for retargeting.

  4. #4
    Beachy Bill's Avatar
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    Never heard of a 350x350. You might want to think of a 350x250, which is currently the most popular "medium rectangle" size. Here are some of the ones "recommended" by Goog AdSense:

    336 x 280 Large Rectangle
    160 x 600 Wide Skyscraper
    468 x 60 Banner
    120 x 600 Skyscraper
    120 x 240 Vertical Banner
    250 x 250 Square
    200 x 200 Small Square
    125 x 125 Button
    300 x 250 Medium Rectangle
    728 x 90 Leaderboard
    160 x 600 Wide Skyscraper

    (Don't see a 350x350 among them...)
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  5. #5
    OPM and Moderator Chuck Hamrick's Avatar
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    You might want to think of a 350x250
    That's it, wrote down the wrong dimension.

  6. #6
    Manager - Affiliate Marketing Patrick Vesperman's Avatar
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    Quote Originally Posted by Bill View Post
    Never heard of a 350x350. You might want to think of a 350x250, which is currently the most popular "medium rectangle" size. Here are some of the ones "recommended" by Goog AdSense:

    336 x 280 Large Rectangle
    160 x 600 Wide Skyscraper
    468 x 60 Banner
    120 x 600 Skyscraper
    120 x 240 Vertical Banner
    250 x 250 Square
    200 x 200 Small Square
    125 x 125 Button - > I think they stopped recommending this one, but I still include it.
    300 x 250 Medium Rectangle
    728 x 90 Leaderboard
    160 x 600 Wide Skyscraper

    (Don't see a 350x350 among them...)
    The Adword sizes are what I use too, but I add a 125x125 and an 88x31. Those should cover 90% and I offer custom sizes to whoever asks.

  7. #7
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    Up at CJU I learned that 88x31 and 125x125 were the most popular banner sizes
    To me, 88x31 is a logo, not a banner.

    If the networks are saying it`s a popular size, that`s only because affiliates need store logos!

  8. #8
    ...and a Pirate's heart. Convergence's Avatar
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    These are what works for us:

    Core Standard Ad Units
    As of February 28, 2011

    IAB - Ad Unit Guidelines
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  9. #9
    The "other" left wing davidh's Avatar
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    IAB is a little bit out of touch with what would be used in the affiliate world; they operate in a different world.

    They recently removed 468x60 (and other) sizes from their "Core Standard Sizes" list. There are MANY affiliates who have used 468x60 banners for the past 10+ years, and will continue to need ads to fill those spots on their sites for the next 10+ years. Same goes for many of the other "delisted" sizes.
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  10. #10
    ...and a Pirate's heart. Convergence's Avatar
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    One way to look at it, I guess.

    Perhaps it's the affiliate world that needs to catch up...
    Salty kisses, Sandy toes, and a Pirate's heart...

  11. #11
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    There are MANY affiliates who have used 468x60 banners for the past 10+ years, and will continue to need ads to fill those spots on their sites for the next 10+ years
    I couldn't agree more...

    I still don't launch sites wider than 1100px (NY Times is at 972px right now) - 728px leaderboard leaves little room for my own logo. 468x60 is the perfect balance.

    The slowest loading items on my site are banners served from networks, and with page speed a factor in SEO now, put a couple of over-sized banners on your site and see how fast you move down the rankings! We already have enough trouble finding a place in search engines.

    Perhaps merchants should pay closer attention to affiliate sites.

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