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  1. #1
    ABW Ambassador superCool's Avatar
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    Leasing a Domain
    does anyone have experience leasing domain names?

    superCool is aware of a nice retail site that is going out of business. the site is tied to a physical business and the owner has hopes of reopening the store someday so will not sell the domain. the site has thousands of quality backlinks and superCool had the idea of leasing the domain or working out some deal that would allow him to put up a new website on the domain. if and when the owner reopens he would kill the site and move on. or maybe someday the owner will give up and sell the domain.

    have you ever heard of this type of deal? other than putting in work on the site that might go down the tubes, what potential issues do you see?

    would the site need to be on the domain? or could we redirect the domain to superCool's site? How much "juice" would be lost by redirecting?

    thanks for any tips!

  2. #2
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by superCool View Post
    does anyone have experience leasing domain names?

    superCool is aware of a nice retail site that is going out of business. the site is tied to a physical business and the owner has hopes of reopening the store someday so will not sell the domain. the site has thousands of quality backlinks and superCool had the idea of leasing the domain or working out some deal that would allow him to put up a new website on the domain. if and when the owner reopens he would kill the site and move on. or maybe someday the owner will give up and sell the domain.

    have you ever heard of this type of deal? other than putting in work on the site that might go down the tubes, what potential issues do you see?

    would the site need to be on the domain? or could we redirect the domain to superCool's site? How much "juice" would be lost by redirecting?

    thanks for any tips!
    Good Morning superCool,

    Leasing a domain that has been a previous ecommerce site and what may become that site again can be risky.

    First part of the lease agreement should be the length of time the owner and you agree upon for the lease. The owner should also renew/extend the domain for at least the length of your lease, if not the maximum time allowed (10 years total). This will help protect you somewhat. The registrant info will need to be changed to your information with one of the lines saying "This is a leased domain". A agreed upon buyout option after x amount of time, or right of first refusal with a predetermined price could be beneficial. Also, terms should include what type of site / products are allowed during the lease period.

    Depending if the domain/site has any baggage, ie: disgruntled customers, outstanding debts, etc you will need to be prepared for dealing with these issues.

    Link juice can be short lived. You have to consider what type of site (products) were/are on the site, and what type of products you will put on the site. Keeping in mind that anchor tags from existing backlinks will probably not match up - and that's just for the home page. If the anchor tags for backlinks don't match up to the new products the domain could get penalized for link spam.

    Not sure of the value of redirecting the domain to a new domain with regards to backlinks. Again, I think link juice will be short lived.

    Most domains that are leased usually have a clean "background". Meaning little to no history of being a developed site. Out of the 30 or so domains we have for lease, only about 3 or 4 are existing sites. The balance are not even parked domains. When we lease a domain and the lessee does not continue after the lease period, or take advantage of the buyout option, we pull the domain offline for a minimum of six months. Usually one year. So our lease rates include the loss of one year of potential lease income.

    Lot to think about - be careful...
    Salty kisses, Sandy toes, and a Pirate's heart...

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  4. #3
    ABW Ambassador superCool's Avatar
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    thanks for the info Convergence. superCool is having second thoughts about this anyway. seemed like a good idea at the time, but as you described, there are a lot of complications that make it less desirable.

    you sure seem to know about a lot of cool stuff

  5. #4
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by superCool View Post
    thanks for the info Convergence.
    You're welcome.

    Quote Originally Posted by superCool View Post
    you sure seem to know about a lot of cool stuff
    LOL, been on this planet a while. Get bored easily...
    Salty kisses, Sandy toes, and a Pirate's heart...

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