Results 1 to 3 of 3
  1. #1
    Join Date
    July 25th, 2011
    Acceptable Reversal Rates
    Obviously reversals are a part of the industry and come with the territory...

    However, I am interested in what you think is the "acceptable" reversal rate from your merchants.

    Do you go by the percentage of the amount of sales?
    EX: 3 reversed sales out of 10 sales is ok (30%).

    What formula do you use to decide that you cannot work with a merchant any longer due to too many reversals and drop them, replace links, etc...

  2. #2
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
    Join Date
    January 22nd, 2007
    West Covina, CA
    Depends on the niche. I do not sell shoes but I understand that in that niche reversals are always in the 30-40% range. In my primary areas of home and garden products, the normal rate is under 10% (most merchants less than 5%) and I would question keeping any merchant that exceeds that for more than a brief period.

    More important is why are sales being reversed. No reason or meaningless terminology is bad, bad credit card is acceptable, a specific problem with a specific product is ok, but repeated reversals because products are out of stock or otherwise unavailable are totally unacceptable.

    I very rarely have had reversals due to tracking issues, such as "wrong referral" or similar, but if I saw that happening, I would inquire and if no satisfactory response was received, I would likely drop the merchant.

  3. #3
    Moderator Nabz's Avatar
    Join Date
    August 24th, 2005
    VY Canis Majoris
    I do not consider reversals important, what matters is EPC. I have merchants on my promotion list with upto 70% of reversals, but still their EPC (for me) is better than their competitors who have negligible reversals.

  4. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Shoe merchant reversal rates
    By La_Valette in forum Commission Junction - CJ
    Replies: 14
    Last Post: March 3rd, 2009, 11:26 AM
  2. Reversal Rates in Shareasale
    By easylife in forum Midnight Cafe'
    Replies: 14
    Last Post: December 17th, 2008, 01:01 PM
  3. Merchant Reversal Rates Available
    By GravityFed in forum AvantLink -AV
    Replies: 5
    Last Post: October 9th, 2008, 02:50 PM
  4. Reversal rates
    By spacedog in forum ShareASale - SAS
    Replies: 16
    Last Post: October 26th, 2006, 02:00 PM
  5. reversal rates
    By waytogo in forum Commission Junction - CJ
    Replies: 2
    Last Post: November 12th, 2004, 10:37 PM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts