Results 1 to 3 of 3
November 13th, 2011, 11:39 AM #1
Acceptable Reversal Rates
- Join Date
- July 25th, 2011
Obviously reversals are a part of the industry and come with the territory...
However, I am interested in what you think is the "acceptable" reversal rate from your merchants.
Do you go by the percentage of the amount of sales?
EX: 3 reversed sales out of 10 sales is ok (30%).
What formula do you use to decide that you cannot work with a merchant any longer due to too many reversals and drop them, replace links, etc...
November 13th, 2011, 12:38 PM #2
Depends on the niche. I do not sell shoes but I understand that in that niche reversals are always in the 30-40% range. In my primary areas of home and garden products, the normal rate is under 10% (most merchants less than 5%) and I would question keeping any merchant that exceeds that for more than a brief period.
More important is why are sales being reversed. No reason or meaningless terminology is bad, bad credit card is acceptable, a specific problem with a specific product is ok, but repeated reversals because products are out of stock or otherwise unavailable are totally unacceptable.
I very rarely have had reversals due to tracking issues, such as "wrong referral" or similar, but if I saw that happening, I would inquire and if no satisfactory response was received, I would likely drop the merchant.
November 13th, 2011, 01:58 PM #3
I do not consider reversals important, what matters is EPC. I have merchants on my promotion list with upto 70% of reversals, but still their EPC (for me) is better than their competitors who have negligible reversals.
By La_Valette in forum Commission Junction - CJReplies: 14Last Post: March 3rd, 2009, 12:26 PM
By easylife in forum Midnight Cafe'Replies: 14Last Post: December 17th, 2008, 02:01 PM
By Ski Bum Poet in forum AvantLink -AVReplies: 5Last Post: October 9th, 2008, 03:50 PM
By spacedog in forum ShareASale - SASReplies: 16Last Post: October 26th, 2006, 03:00 PM
By waytogo in forum Commission Junction - CJReplies: 2Last Post: November 12th, 2004, 11:37 PM