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  1. #1
    ABW Ambassador
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    Wasn't sure where to post this........From ReveNews - Oct. 26

    "Last week, while researching an unrelated story, ReveNews discovered Ezula links on Yahoo! linking the word APR in a Yahoo! Credit Card text ad to credit card issuer and affiliate marketer NextCard. We contacted NextCard to inquire about the nature of their relationship with Ezula. We spoke with their Vice President of Customer Acquisitions, David Dowhan, who confirmed that NextCard is indeed experimenting with advertising through Ezula and explained why.
    Mr. Dowhan explained that, as a leading edge internet based direct marketing company, NextCard actively explores a great many advertising approaches, in this case including Ezula's ad-overlay technology. While NextCard is very early into their relationship with Ezula, reports Dowhan, which currently generates less than .01% of the company's new customers. He also noted that NextCard places a strong emphasis on brand and considers brand impact (as perceived by customers, affiliates and the publishers they advertise with) along with ROI when deciding on whether or not to renew a campaign.

    While Dowhan has a strong technical understanding of how Ezula functions, he stated that he was not aware of publishers' concerns about the software. When asked how NextCard might respond to those affiliates who are concerned about NextCard advertising through Ezula, Dowhan said they would address
    those concerns on a one-to-one basis, but that they had not received any thus far. He further stated, quite emphatically, that affiliates are a major concern for NextCard and that they are a significant part of NextCard's business.

    Unfortunately, NextCard's experiment is already impacting affiliates by placing Ezula ads within NextCard distributed affiliate links. At least two elements in the text links NextCard encourages affiliates to use are being "tagged" with direct links to NextCard on TopText enabled browsers.


    Whether or not NextCard's tracking system is sophisticated enough to still give credit to affiliates for any resulting clicks is unknown. ReveNews made this discovery after speaking with Mr. Dowhan and as of press time was unable to contact him for comment on this point.


    With NextCard having such a strong presence in the affiliate marketing industry, and in internet advertising at large, their decision on continuing to endorse Ezula by advertising with them could be a critical one. However it ultimately plays out, this situation highlights the side-effects of Ezula's software and underscores the importance of researching those you advertise with. "

    Well, what do you all think of this??


    [ 10-27-2001: Message edited by: MsMarySunshine ]

  2. #2
    ABW Veteran Student Heyder's Avatar
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    He or they are fully aware and are full of shista. They are crooks! Unfortunately I don't believe this to be a battle we will win and sooner or later we may be forced to join this advertising strategy in some form or another. The only remedy to this may be the courts.

  3. #3
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    <IMG src=http://www.abestweb.com/ubb/icons/icon13.gif> They took almost 2 weeks to get back to me, but they did reply saying they have discontinued their use of eZula. I took 'em down anyway. I'm sure they knew what they were getting into when they signed. I think the company is in financial trouble and was grasping at straws. Anyone want to buy a credit card company?

    Ray

  4. #4
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Ray,

    Welcome <IMG src=http://www.abestweb.com/smilies/welcome.gif>

    Haiko

  5. #5
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Whether or not NextCard's tracking system is sophisticated enough to still give credit to affiliates for any resulting clicks is unknown. ReveNews made this discovery after speaking with Mr. Dowhan and as of press time was unable to contact him for comment on this point.<HR></BLOCKQUOTE>

    The only way that would be remotely possible is if the ezula highlight was on a hyperlinked part of the text ad. If you click on the ezula part this would activate "their script" to take you to the signup. Since you would not be entering the landing page through qksrv there would be no cookie placed on the surfers machine, hence NO COMMISSION FOR YOU.

  6. #6
    ABW Ambassador webmarm's Avatar
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    Someone needs to get Don Steitz in on this news. :eek:

  7. #7
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    If you want to further the bad PR NextCard is getting then Pud at f**kedcompany.com has them posted on his front page. That sure is a kiss of death and this one and the other Credit Card- mortgage- credit report spammers need to get put in the dumpster. Image not getting 500 spamms a week from these advertisers seeking eyeballs...they have taken my inbox hostage.

  8. #8
    ABW Ambassador webmarm's Avatar
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    Hmmmm, my inbox seems to have attracted a different spammer... "enlarge your package guaranteed".

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