Results 1 to 3 of 3
  1. #1
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    The Hidden Value of Affiliate Marketing
    Well written position piece that all affiliate marketers need to memorize. There are some networks working on analytics to show the incremental steps that multiple affiliates contribute to the final sale. This is the significant statement:
    One aspect of affiliate marketing which is under-appreciated is that advertisers actually get much more than just the final sale for their investment. All of the other components of that sale process – exposure on high-traffic sites, banner space, exposure on generic search terms, coverage in newsletters – are effectively free advertising that through other channels would be paid for upfront. Through affiliates, advertisers are able to market to a greater proportion of the web and, as experts in micro-niche targeting, affiliates can master areas beyond advertisers’ reach.
    Once we get to the next generation of tracking it will be interesting to see how much affiliates contribute to an ecoms total online sales.

    There is a tipping point where publisher sites become big enough that they stop being affiliates and start selling ad space.

  2. Thanks From:

  3. #2
    ...and a Pirate's heart. Convergence's Avatar
    Join Date
    June 24th, 2005
    Posts
    6,918
    It is apparent there are many merchants and their AMs/OPMs that should realize the portion you quoted:

    One aspect of affiliate marketing which is under-appreciated is that advertisers actually get much more than just the final sale for their investment. All of the other components of that sale process – exposure on high-traffic sites, banner space, exposure on generic search terms, coverage in newsletters – are effectively free advertising that through other channels would be paid for upfront. Through affiliates, advertisers are able to market to a greater proportion of the web and, as experts in micro-niche targeting, affiliates can master areas beyond advertisers’ reach.
    Perhaps they wouldn't be so quick to drop some of their underachieving, smaller affiliates...
    Salty kisses, Sandy toes, and a Pirate's heart...

  4. #3
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    I regularly point out the impressions served by affiliates and relate it to branding. AvantLink is the only network I know with a pixel container for merging multiple channels. Haven't gotten it implemented for a merchant yet.

    In 2007 I was at a Google conference for their affiliate network. There were three presentations by Microsoft, Yahoo and Google. All were showing the incremental increase between display, paid and organic. I asked if anyone was able to tie those channels together into one analytic panel. You could have heard a pin drop. I believe that was the same year that Google added affiliate tags to their analytics. I have yet to hear anyone talk about looking at all online channels together, they always talk about them separately. Like there is no cross over or bleed!

  5. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. The Hidden Value of Affiliate Marketing
    By Chuck Hamrick in forum Midnight Cafe'
    Replies: 0
    Last Post: March 6th, 2011, 02:56 PM
  2. Hidden Text
    By Merchant Consultant Team in forum Search Engine Optimization
    Replies: 1
    Last Post: August 6th, 2009, 10:29 AM
  3. Replies: 21
    Last Post: December 17th, 2008, 03:30 PM
  4. Hidden backend sales and Hidden OTO costs
    By Stratplayer1 in forum Midnight Cafe'
    Replies: 9
    Last Post: October 13th, 2008, 01:25 PM
  5. A hidden affiliate program
    By oranges in forum Other Affiliate Networks
    Replies: 2
    Last Post: February 25th, 2003, 08:18 AM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •