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  1. #1
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    Assign affiliates to the affiliate managers
    Hi,

    I need your help.

    I have a team of 2 affiliate managers, and I can't figure how to divide affiliates between the 2.

    The issue is complicated by the following facts:
    1) The work they do is different - one does more recruitment, and the other more retention because I don't find it effective that they contact same webmasters and send same newsletters.
    2) The working conditions are also different since 1 affiliate manager is veteran and already has many affiliates, and the other one is new and has no affiliates

    The only solution I can see is divide the leads by country/language. Question is - what if the affiliate targets more than one countries? Also, it'll be very difficult to divide fairly since each country has a different CPA, conversion-rate, affiliate/customer-life-time and so on.

    It seems very complicated, but I'm sure there are managers out there who have already dealt with such issues. If you don't mind, please share your experience!

  2. #2
    Member Independent's Avatar
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    Hello SoloNik. Do you absolutely have to "divide" your affiliates? I would suggest that you let one manager do only recruitment and measure his/her performance by how many affiliates joined your program. The other manager would work with existing affiliates. You can measure his/her performance by how many affiliates became/remain active (put your links on their websites and/or start bringing sales).

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  4. #3
    OPM and Moderator Chuck Hamrick's Avatar
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    I agree and put the season manage on the affiliate activation. Don't make them compete but rather to work together. One's success is when an affiliate joins the other's when the affiliate sends traffic/sales.

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  6. #4
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    Quote Originally Posted by Independent View Post
    Do you absolutely have to "divide" your affiliates? I would suggest that you let one manager do only recruitment and measure his/her performance by how many affiliates joined your program. The other manager would work with existing affiliates. You can measure his/her performance by how many affiliates became/remain active (put your links on their websites and/or start bringing sales).
    Quote Originally Posted by Chuck Hamrick View Post
    I agree and put the season manage on the affiliate activation. Don't make them compete but rather to work together. One's success is when an affiliate joins the other's when the affiliate sends traffic/sales.
    Thank you so much Independent and Chuck Hamrick.

    That was my first intense too - divide the work by conversion and retention. But then I got confused with the compensation system. Any idea on measurement and compensation? Our bonus system works based on sales at the end of the month. Who would benefit from the sale? The one that signed up the affiliate or the other one - who activated?

  7. #5
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    Quote Originally Posted by Independent View Post
    Do you absolutely have to "divide" your affiliates? I would suggest that you let one manager do only recruitment and measure his/her performance by how many affiliates joined your program. The other manager would work with existing affiliates. You can measure his/her performance by how many affiliates became/remain active (put your links on their websites and/or start bringing sales).
    Quote Originally Posted by Chuck Hamrick View Post
    I agree and put the season manage on the affiliate activation. Don't make them compete but rather to work together. One's success is when an affiliate joins the other's when the affiliate sends traffic/sales.
    Thank you so much Independent and Chuck Hamrick.

    That was my initial thought too - divide the work by conversion and retention. But then I got confused with the compensation system. But then I got confused about measurement and compensation. Our bonus system is based on sales at the end of the month. How am I to know who initiated the sale? Who should benefit from the sale?

  8. #6
    Member Independent's Avatar
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    Quote Originally Posted by SoloNik View Post
    How am I to know who initiated the sale? Who should benefit from the sale?
    I see your point. How about splitting commissions from all sales equally between both managers? Then, like
    Chuck Hamrick said, they can work together rather than compete ...
    Affiliate Manager for [URL="http://www.printcountry.com/affiliates"]PrintCountry.com[/URL], [URL="http://www.usnavysealstore.com/affiliates"]USNavySEALStore.com[/URL], [URL="http://www.testcountry.com/affiliates/"]TestCountry.com [/URL]
    Twitter: [URL="https://twitter.com/#!/PC_Affiliates"]@PC_Affiliates[/URL], [URL="https://twitter.com/#!/USNS_Affiliates"]@USNS_affiliates[/URL], [URL="https://twitter.com/#!/Affiliates_TC"]@Affiliates_TC[/URL]
    [URL="http://www.linkedin.com/in/olgastoyan"]LinkedIn[/URL]

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  10. #7
    OPM and Moderator Chuck Hamrick's Avatar
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    Are these salary positions or commission based? If I built a base of affiliates and you split my commission with another AM I would be out the door!

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  12. #8
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    @ Chuck Hamrick - They are salary based + commission positions
    @ Independent - as Chuck Hamrick noted - it would be problematic to split the commissions equally, due to the performance core of the business. But perhaps I'm missing the point?

  13. #9
    Member Independent's Avatar
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    Good point, Chuck, but this company chose to have two people managing their affiliate program. So these managers are building the affiliate base together. They can split the tasks among each other. One is better at recruiting, another one - at retaining. However, if one manager is more experienced and does a better job, maybe he/she can get a bigger share of total commissions in the end of the month?
    Affiliate Manager for [URL="http://www.printcountry.com/affiliates"]PrintCountry.com[/URL], [URL="http://www.usnavysealstore.com/affiliates"]USNavySEALStore.com[/URL], [URL="http://www.testcountry.com/affiliates/"]TestCountry.com [/URL]
    Twitter: [URL="https://twitter.com/#!/PC_Affiliates"]@PC_Affiliates[/URL], [URL="https://twitter.com/#!/USNS_Affiliates"]@USNS_affiliates[/URL], [URL="https://twitter.com/#!/Affiliates_TC"]@Affiliates_TC[/URL]
    [URL="http://www.linkedin.com/in/olgastoyan"]LinkedIn[/URL]

  14. #10
    OPM and Moderator Chuck Hamrick's Avatar
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    I am relating the commission discussion to a 13 year career in manufacturing where I worked with 60 national sales reps. Its difficult to take a list of clients in this case affiliates and split them between two people. Especially if one onboarded most of them. That just alienates the pro versus the novice. They each need to have specific jobs and specific rewards. If you split the affiliates equally and reward them each for the revenue generated by their set then one manager will decrease in productivity. Its the difference between capitalism and socialism.

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  16. #11
    Member Independent's Avatar
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    Thank you Chuck. SoloNik, how about you establish the level of commissions for each manager according to their tasks/performance. In the end of each month you determine total affiliate manager commissions and split it between the managers (say 40/60). In the long run, the percentage can be adjusted based on their performance (bringing in new affiliates/retaining them).
    Affiliate Manager for [URL="http://www.printcountry.com/affiliates"]PrintCountry.com[/URL], [URL="http://www.usnavysealstore.com/affiliates"]USNavySEALStore.com[/URL], [URL="http://www.testcountry.com/affiliates/"]TestCountry.com [/URL]
    Twitter: [URL="https://twitter.com/#!/PC_Affiliates"]@PC_Affiliates[/URL], [URL="https://twitter.com/#!/USNS_Affiliates"]@USNS_affiliates[/URL], [URL="https://twitter.com/#!/Affiliates_TC"]@Affiliates_TC[/URL]
    [URL="http://www.linkedin.com/in/olgastoyan"]LinkedIn[/URL]

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  18. #12
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    @ Chuck Hamrick - Thank you Chuck. The issues you specify are the exact issues that bother me. One manager is seasoned and recruited most of the current base. Well, to be exactly accurate - he inherited the base from the previous manager, who left a year ago, but since then the first manager had been retaining all of them.

    @ Independent - this is seems to be one of the options among splitting affiliates by country/language. The problem I have with these options is bias. This isn't true reward by performance, since it involves human (mine) review in the end of the month, which I'm desperately willing to avoid in order to create genuine competition/performance conditions. I would very much prefer building a formula that would calculate both sales caused by Recruitment Manger and growth caused by the Retention Manager.


    @ Chuck, when you wrote:
    Quote Originally Posted by Chuck Hamrick View Post
    I agree and put the season manage on the affiliate activation. Don't make them compete but rather to work together. One's success is when an affiliate joins the other's when the affiliate sends traffic/sales.
    ... Did you have a reward plan in mind or you though that these are salary based positions?

  19. #13
    OPM and Moderator Chuck Hamrick's Avatar
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    ... Did you have a reward plan in mind or you though that these are salary based positions?
    That depends on you and what you can offer. I believe in salary plus performance bonus based on quantifiable goals.

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