Results 1 to 12 of 12
January 3rd, 2012, 03:44 PM #1Using Twitter to get New Affiliates
Twitter looks like a great tool to keep in touch with current affiliates. I wonder how effective Affiliate Program Twitter Account is in terms of getting new affiliates.
Dear Fellow Merchants, do you have any thoughts to share on the topic?
Dear Affiliates, have you ever used Twitter to look for new Merchants?
Thank you all in advance!
January 3rd, 2012, 11:19 PM #2
January 4th, 2012, 09:32 AM #3
- Join Date
- April 6th, 2006
As an affiliate, I might use Twitter to stay on top of merchant activity, but I pretty much only respond to direct requests.
Also, my Twitter experience has been mixed - 90% of my followers are my competitors (ie. other publishers), so I don't tweet everything.. if they want to see what I'm up to, they can visit the site
January 4th, 2012, 09:33 AM #4
January 4th, 2012, 10:27 AM #5
My forum is used to promote my merchants and feeds via RSS to Twitter which then posts to Facebook. When I see someone follow me I follow them and also follow related sites. If they don't post for several months unfollow them as there are limits on how may you can follow.
I plan to split my personal Facebook account with a business account then only have the reposts go to the business site.
January 4th, 2012, 12:31 PM #6
But do you feel that Twitter actually gets you new affiliates?Salty kisses, Sandy toes, and a Pirate's heart...
January 4th, 2012, 12:43 PM #7
My join rates are good and so is my name/reputation. I feel that its worth the effort but like so many things we do its impossible to quantify. Speaking of quantifying, that came up with a merchant during strategic planning. If we have to quantify everything then its called "paralysis of analysis". In my experience you do dozen small things rather than 1 or 2 big things. If the bottom line keeps increasing then you are on the right path.
One of my biggest points of frustration is the detached president asking how many affiliates have joined the program. That is meaningless if you are not growing the sales. Activating the one affiliate will do more than getting 10 to join but they don't see it that way.
January 4th, 2012, 03:26 PM #8
As an affiliate, I personally HATE merchants who require me to be on Twitter for either 1) product/merchant updates, or, 2) support from/contact with the merchant.
And I know from other affiliates that I'm not the only one.
Fortunately, few merchants go full-blast into Twitter as a means of posting updates and/or important information for their affiliates.
GaryGenerate more fake news.
January 4th, 2012, 05:46 PM #9As an affiliate, I personally HATE merchants who require me to be on Twitter for either 1) product/merchant updates, or, 2) support from/contact with the merchant.
Email newsletter through network
Post newsletter to forum
RSS from forum
Email subscription from forum
RSS to Twitter
Twitter to Facebook
There are usually three of us that touch the content but once the newsletter is constructed it takes little time to move to the next step.
January 5th, 2012, 10:47 AM #10
- Join Date
- January 18th, 2005
- Small Town in Tennessee
Targeting is critical on Twitter
If you have many personas, you need several Twitter accounts
I use mailordershoppe solely for my customers - it just states current sales, promotions, etc. I never tweet anything like "Found a great topless bar" on this account
BillyKayMusic is strictly for my music career, although occasionally, people who know me (in the affiliate world) post there. Just today, there are tweets about who to meet at ASW, and they're mentioning BillyKayMusic. So I DM them and tell them that...
BillyKay is my normal aff Twitter account about affiliate marketing
I've learned that if I I mix up the accounts, I loose followers.
For example if BillyKay retweets all the mailordershoppe's promotional tweets, I loose affiliate followers
If BillyKayMusic tweets something affiliate related, it confuses the hec out of the fans
And there are people who know me and follow all my accounts, if I retweet something on ALL my accounts and they have to see it several times... they IMMEDIATELY let me know
So I've learned that you need several targeted Twitter accounts that each serve a special purpose
January 5th, 2012, 12:12 PM #11
All great points, thank you!Affiliate Manager for [URL="http://www.printcountry.com/affiliates"]PrintCountry.com[/URL], [URL="http://www.usnavysealstore.com/affiliates"]USNavySEALStore.com[/URL], [URL="http://www.testcountry.com/affiliates/"]TestCountry.com [/URL]
Twitter: [URL="https://twitter.com/#!/PC_Affiliates"]@PC_Affiliates[/URL], [URL="https://twitter.com/#!/USNS_Affiliates"]@USNS_affiliates[/URL], [URL="https://twitter.com/#!/Affiliates_TC"]@Affiliates_TC[/URL]
January 21st, 2012, 09:46 AM #12