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  1. #1
    Affiliate Manager Kate_Oranum's Avatar
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    January 19th, 2012
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    Affiliate managers about CPL
    Hey,

    Can any expert - Guru affiliate manager please tell me more about CPL?

    Thanks
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  2. #2
    OPM and Moderator Chuck Hamrick's Avatar
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    What do you want to know?

  3. #3
    Affiliate Manager Vendzilla's Avatar
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    October 25th, 2011
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    Hi Katalin, I'll be glad to explain it to you. Going to be fun working with you
    [url]http://deathchallenge.com[/url]

  4. #4
    Affiliate Manager Kate_Oranum's Avatar
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    Hey Chuck, everything basically - why is it better that PPS or PPC or PPL?
    [URL="http://affiliates.oranum.com/ref.php?w=100803"]$100 CPA / 50% Commission / 20% Referrals[/url]
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  5. #5
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    Hi Kate,

    Before Chuck gets back to you, I'll try to help.

    There's no substantive difference between any of these terms: Cost Per Lead, Cost Per Action or Pay Per Lead.

    All of these refer to commissionable payments - most usually - for something that is not a sale.

    IE: You could pay a CPA/PPL/CPL commission for everyone who signs up at your site, regardless of whether they actually pay to have a reading done. That's one example.

    Another example would be those 'Win a Free iPad' type offers you see all over the place. Here the company behind the offer would pay a fairly low CPA/per lead commission for everyone who fills in the form to win the prize.

    A third example would be businesses like my own. Here we pay a lead fee commission for every enquiry we get from someone looking for an accountant. It doesn't matter whether that lead converts into a customer, because we are paying CPL/PPL.

    I hope this clarifies a little for you.

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  7. #6
    Affiliate Manager Kate_Oranum's Avatar
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    Hey Mark,

    Thanks for the answer - so but then - PPL and CPL - how are they different? and CPA - that would count as having a reading done -wouldn't it ?
    I mean if it is Cost per Action - getting a reading is the action - or am I missunderstanding something?

    Thanks

    Kate
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  8. #7
    ABW Ambassador
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    CPA - that would count as having a reading done -wouldn't it ?
    I mean if it is Cost per Action - getting a reading is the action - or am I missunderstanding something?
    Yes, that's right. I should have been a little clearer.

    PPL and CPL are exactly the same thing though.

  9. #8
    OPM and Moderator Chuck Hamrick's Avatar
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    CPL, CPS, PPC are all different marketing models and different affiliates. A lead gen affiliate is only interested in getting the consumer to fill out a lead form, they don't care about return visits. A CPS affiliate that has a 90 day cookie for a program and sees return customers in 30 days wants to resell by offering more merchandise/deals. A PPC affiliate is focused on the ad copy and wants to direct link/trademark bid.

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