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  1. #1
    Member WallyHancock's Avatar
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    Scandinavian Countries on the Rise
    We have invested heavily across Europe in recent years and learned quite a lot >>

    UK - 46,683,900 online, very high competition, high conversions = good
    IE - 2,774,946 online, high competition, moderate conversions = weak
    DE - 61,973,094 online, high competition, high conversions = good
    AT - 5,936,673 online, high competition, high conversions = good
    CH - 5,806,800 online, high competition, high conversions = good
    FR - 42,315,426 online, very high competition, high conversions = okay
    BE - 7,292,251 online, very high competition, high conversions = okay
    IT - 24,991,542 online, low competition, moderate conversions = good
    ES - 25,239,992 online, very high competition, low conversions = weak
    PT - 4,475,740 online, low competition, low conversions = weak
    SE - 8,085,500 online, very low competition, very high conversions = GOLD!
    FI - 4,382,702 online, very low competition, very high conversions = GOLD!
    NL - 14,304,600 online, moderate competition, high conversions = good
    DK - 4,578,623 online, very low competition, very high conversions = GOLD!
    NO - 3,934,820 online, very low competition, very high conversions = GOLD!

    As you can see, the best opportunities for affiliates lie in the emerging Scandinavian markets where many people are transacting online but there is much less SEO competition in the native language.

    I have been encouraging our affiliates to translate their sites using Google Translate (to begin with) in order to penetrate these markets and build their brands into global businesses. Collectively, the EU has the same population as the US market - with less competition.

    What does everyone think about this strategy?

    Wally Hancock
    Head of Marketing - Health Affiliates Network

  2. #2
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    Wally,

    looks interesting.
    what do you mean by competition? For the products or in media buying?
    And which traffic sources did you compare?

  3. #3
    Member WallyHancock's Avatar
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    Hi Cathi,

    By competition I mean the number of merchants / affiliates in the market. Demand for products is rising quickly but there are only a handful of companies (including us) capitalising on the rise.

    I've used SEO for traffic analysis. I am not sure of the impact of other channels. One of the big growth areas is the online ordering / ion of 'the pill' - I imagine that has terrific social media potential as word gets around that it is possible to order it online and save time.

    What is your strength?

    Wally Hancock
    Head of Marketing - Health Affiliates Network

  4. #4
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    Hey Wally,

    You are absolutely right, the European market is a place of great opportunity online!

    Curious, how accurate is the Google Translate for the Scandinavian countries? I know the language can be quite complex.

    If you have any affiliates looking for a translation done by person, let me know.

    NAMoffers is a global affiliate network, with roots starting in Canada, Denmark and US.

    Only now, are many affiliate networks/publishers considering worldwide....

    -Mike

  5. #5
    Member WallyHancock's Avatar
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    Hi Mike,

    It's true, Google Translate is not 100%... perhaps less than 90% for Scandinavian languages.

    That's why I suggest affiliates start with Google's tool "to begin with" and then hire a native copywriter to improve the content once traffic starts coming in.

    Wally

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