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  1. #1
    Member andymisiu's Avatar
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    Question Targeting Misspelled Keyword?
    I was wondering about tactics to target a misspelled keyword?

    There are 12,100 Phrase searches and 4,400 exact searches for my keyword spelled wrong.

    There are 56,000 competing pages, however... 6 of the top 10 SERPs have a PR-0 and all of the pages on the top 10 SERPs have under 10 links each.

    How would you go about attacking this keyword phrase without looking like an idiot? I mean, I don't want my readers thinking that I can't spell the keyword.

  2. #2
    ...and a Pirate's heart. Convergence's Avatar
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    Only target what is on your page.

    You won't get anywhere going after typos - name of this game is content...
    Salty kisses, Sandy toes, and a Pirate's heart...

  3. #3
    Member andymisiu's Avatar
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    Quote Originally Posted by Convergence View Post
    Only target what is on your page.

    You won't get anywhere going after typos - name of this game is content...
    Yea, maybe that tactic would work for PPC, but not for a site with credible content.

  4. #4
    The "other" left wing davidh's Avatar
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    Try a search for "sheos" on Google and Bing/Yahoo and see what happens.
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  5. #5
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by andymisiu View Post
    Yea, maybe that tactic would work for PPC
    Doesn't really work well with PPC either, even the Google checks for relevancy of your bid phrase to your landing page. If it's not there, your bid rate goes up, and up, and up - unless it converts. If a user clicks on your ad for a term and then hits the back button and returns to the Google, you'll get dinged...

    You need to know as much, if not more, SEO to delve into PPC Marketing as SEO Marketing...
    Salty kisses, Sandy toes, and a Pirate's heart...

  6. #6
    Affiliate Manager affilorama's Avatar
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    Google has auto-correct so they'll show the correct spelling and then ask the user if that is what they're looking for instead. The monthly global figures might look good for the misspelled words but your chances of getting someone to click on your link through the misspelled word's SERP is 50-50.

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  7. #7
    Member andymisiu's Avatar
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    I did the "sheos" test and google searched for shoes. So, the auto-correct is in place and therefor the days of misspelled words being relevant is out of date.

  8. #8
    OPM and Moderator Chuck Hamrick's Avatar
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    Are you buying mis-spelled domains to target brands as an affiliate?

  9. #9
    Member andymisiu's Avatar
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    Quote Originally Posted by Chuck Hamrick View Post
    Are you buying mis-spelled domains to target brands as an affiliate?
    I wasn't sure how to go about targeting mis-spelled words when affiliate marketing. That's why I was asking, to get an idea of how to target mis-spelled words. So far... It seems that it's not even worth it.

    My original thought was just to create a page with some relevant content to the correct spelling.

  10. #10
    OPM and Moderator Chuck Hamrick's Avatar
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    The reason I ask is that many if not most affiliate programs prohibit the use of misspelled domains to drive traffic. On the other hand if a merchant is not covering those themselves I don't have a problem with affiliates doing it with permission.

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  12. #11
    Member andymisiu's Avatar
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    Quote Originally Posted by Chuck Hamrick View Post
    The reason I ask is that many if not most affiliate programs prohibit the use of misspelled domains to drive traffic. On the other hand if a merchant is not covering those themselves I don't have a problem with affiliates doing it with permission.
    Good to know! I haven't gotten as far as reading Affiliate User Agreements yet or even signing up to be an affiliate with anyone. I'll actually begin building my site this weekend based on the keywords I've targeted. I'll make sure to stay clear of any affiliate infringements.

  13. #12
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    Quote Originally Posted by andymisiu View Post
    I did the "sheos" test and google searched for shoes. So, the auto-correct is in place and therefor the days of misspelled words being relevant is out of date.
    It isn't completely over. I use to have a website ranked #1 for the misspelling of the merchant's name (still does I believe). Doesn't get nearly as much traffic as it use to, but still gets some traffic coming to it from the misspelling in keyword searches.
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