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April 3rd, 2012, 10:54 PM #1Cart remarketing: The secret behind online conversion
This is something I am hoping to test in the next quarter.
On average, 8% of customers return to a site to buy if the company does no remarketing. With a remarketing program in place, however, that average jumps to 26%.
Yet – incredibly – just 37% of the retailers do “something” as follow up to a customer visit (though usually something like asking customers to sign up for a newsletter). Only 12% did some cart remarketing of any kind, and even fewer truly personalized that follow up.
By Government Auctions AM in forum Midnight Cafe'Replies: 5Last Post: August 9th, 2011, 10:57 PM
By tuccinimarketing in forum Merchant Best Practices ForumReplies: 8Last Post: September 5th, 2008, 12:48 PM
By Trust in forum Midnight Cafe'Replies: 5Last Post: May 3rd, 2004, 05:15 AM