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  1. #1
    Moderator Nabz's Avatar
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    New UK and EU Cookie Law ?
    Isn't it a dangerous law for affiliate marketing industry? From what I can understand, If a website want to store cookies on a users computer, they must first ask the user before forcing cookies. So when a user clicks on our affiliate link who will ask user's permission for storing affiliate cookie ? Merchant, Affiliate or the Network ?

    I hope U.S doesn't follow suit.

  2. #2
    ...and a Pirate's heart. Convergence's Avatar
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    Haven't read that, yet.

    Shouldn't users be responsible for their own actions?

    Oh, wait, we're talking about Socialist countries where the people WANT the government to think for them...
    Salty kisses, Sandy toes, and a Pirate's heart...

  3. #3
    OPM and Moderator Chuck Hamrick's Avatar
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    If every cookie has to send a request then the user will be inundated with messages. If the browser lets the user deny the cookie once and never be asked again then it would work until the browser storage gets huge. Most shopping carts require cookies to be enabled otherwise they won't purchase. If you make it too complicated users will shutoff the feature.

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  5. #4
    Moderator Nabz's Avatar
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    Quote Originally Posted by Chuck Hamrick View Post
    If every cookie has to send a request then the user will be inundated with messages. If the browser lets the user deny the cookie once and never be asked again then it would work until the browser storage gets huge. Most shopping carts require cookies to be enabled otherwise they won't purchase. If you make it too complicated users will shutoff the feature.
    Exactly. There is already an option to disable cookies. But the bill is already passed and it will be law in a month. Read: A month to go on Cookie Law: Will Google Analytics get a free pass? ? The Register

  6. #5
    Member Incorporatorpro's Avatar
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    Oh, relax.

    None of you people are affected by this in any real terms.

    It's about "Cookie Stuffing"; which see (Wikipedia is as good as anything else in this instance!):

    "Cookie stuffing (also cookie dropping) is a blackhat online marketing technique used to generate illegitimate affiliate sales. Cookie stuffing occurs when a user visits a website, and as a result of that visit receives a third-party cookie from an entirely different website (the target affiliate website), usually without the user being aware of it.[1] When (if) the user visits the target website and completes a qualifying transaction, the cookie stuffer is paid a commission. Depending on the terms of the affiliate agreement a qualifying transaction may refer to creating an account, making a purchase, completing an application (loan, credit, etc.), or subscribing to a newsletter."

    Now none of you guys and gals are doing this, so don't sweat it!


  7. #6
    Affiliate Manager affilorama's Avatar
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    If every cookie has to send a request then the user will be inundated with messages. If the browser lets the user deny the cookie once and never be asked again then it would work until the browser storage gets huge. Most shopping carts require cookies to be enabled otherwise they won't purchase. If you make it too complicated users will shutoff the feature.
    I agree so most users will opt to just keep the cookies enabled. If you notice, browsers these days all come with the option to enable and disable cookies, and still users prefer to keep them enabled. I think it's partly because they don't know exactly where in their browser to do this, but still, even if they do, they will prefer to keep the cookies enabled.

    So the law does no harm in to affiliate marketers.

    Have a good day!
    Michelle
    Affilorama Group Ltd
    Affiliate Marketing by Affilorama | Free SEO Software by Traffic Travis

  8. #7
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    Shouldn't happen
    This sought of things shouldn't happen because it will only irritate the user nothing else.

  9. #8
    Outsourced Program Manager John Jupp's Avatar
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    Quote Originally Posted by Incorporatorpro View Post
    Oh, relax.

    None of you people are affected by this in any real terms.

    It's about "Cookie Stuffing"; which see (Wikipedia is as good as anything else in this instance!):

    "Cookie stuffing (also cookie dropping) is a blackhat online marketing technique used to generate illegitimate affiliate sales. Cookie stuffing occurs when a user visits a website, and as a result of that visit receives a third-party cookie from an entirely different website (the target affiliate website), usually without the user being aware of it.[1] When (if) the user visits the target website and completes a qualifying transaction, the cookie stuffer is paid a commission. Depending on the terms of the affiliate agreement a qualifying transaction may refer to creating an account, making a purchase, completing an application (loan, credit, etc.), or subscribing to a newsletter."

    Now none of you guys and gals are doing this, so don't sweat it!

    Sorry you are totally wrong.
    THE PRIVACY AND ELECTRONIC COMMUNICATIONS (EC DIRECTIVE) (AMENDMENT) REGULATIONS 2011 Regulation 6

    6. Confidentiality of communications
    (1) Subject to paragraph (4), a person shall not store or to gain access to information stored, in the terminal equipment of a subscriber or user unless the requirements of paragraph (2) are met.

    (2) The requirements are that the subscriber or user of that terminal equipment-
    (a) is provided with clear and comprehensive information about the purposes of the storage of, or access to, that information; and
    (b) has given his or her consent.

    (3) Where an electronic communications network is used by the same person to store or access information in the terminal equipment of a subscriber or user on more than one occasion, it is sufficient for the purposes of this regulation that the requirements of paragraph
    (2) are met in respect of the initial use.
    (a) For the purposes of paragraph (2), consent may be signified by a subscriber who amends or sets controls on the internet browser which the subscriber uses or by using another application or programme to signify consent.
    (4) Paragraph (1) shall not apply to the technical storage of, or access to, information-
    (a) for the sole purpose of carrying out the transmission of a communication over an electronic communications network; or
    (b) where such storage or access is strictly necessary for the provision of an information society service required by the subscriber or user.

    I suggest you first of all do a cookie audit Affiliates / Publishers - Your Cookie Needs You | a4u
    You then need to list every cookie which will drop and display this to the public along with an option for the public to opt out.
    The new legislation is extremely demanding and moreover many countries are lagging in full implementation. An example of a "satisfactory" cookie privacy policy may be found at BT: broadband, TV, phone, home & business when you first visit the site.
    Flambi Media Limited - USA/UK/EU Affiliate Management Expertise

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