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  1. #1
    Affiliate Manager Vendzilla's Avatar
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    Best way to gather demographics?
    I know their are companies out there that gather demographics, anyone ever use them with success?
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  2. #2
    Analytics Dude Kevin's Avatar
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    To a degree, Quantcast. I'm still left wondering about its accuracy though. For the one website that I'm fairly confident in my demo overall, it seems primarily accurate.
    Kevin Webster
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  3. #3
    Affiliate Manager
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    I agree with Kevin, Quantcast is a nice easy solution although the data may not be completely accurate.

    Another option is Yahoo Analytics if you can get access to it. Yahoo reports age, gender, and some other interesting data.

    If you really need to, you could always email a list if you have one and offer a prize to fill in a survey.

    Bob

  4. #4
    Affiliate Manager
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    Also, Facebook has some good demo reporting on pages. I know it's not your website but it probably isn't a stretch to think your fans on Facebook aren't too far off people who visit your site.

    Bob

  5. #5
    ABW Ambassador daiarian's Avatar
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    Demographic information can also be found at Alexa, you can see who is visiting competitor's sites
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  6. #6
    OPM and Moderator Chuck Hamrick's Avatar
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    Are you looking for your site or other's sites?

  7. #7
    Analytics Dude Kevin's Avatar
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    Actually, the Google Ad planner is a great tool too, if you're looking to REACH a demo.
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

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