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  1. #1
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
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    Aren't We in the Business of Creating Content?
    Email just received from a merchant's affiliate manager:
    We wanted to take a moment and inform you of some updates to our terms & conditions:

    1. User generated content is not allowed unless granted written permission
    They also added a proscription against ppc bidding on their competitor's names. I see that as a significant overreach as well. They have no ownership right in those terms to impose such a restriction.

    I joined this merchant a long time ago but have not promoted them at all in many years. Time to drop them and tell them why. Might just end up promoting one of those competitors at some point.
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
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  2. #2
    OPM and Moderator Chuck Hamrick's Avatar
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    Who's the merchant?

  3. #3
    ABW Ambassador CathyM's Avatar
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    I did not receive that specific email but have received similar ones. I do not think that user generated content refers to the content you create on your own site. It refers to allowing others to create content on your site which might not be monitored, examples being forums, coupon sites with users uploading codes, and blogs with consumers making reviews. Wikpedia has a good article on user generated content and the risks:

    "Often UGC is partially or totally monitored by website administrators to avoid offensive content or language, copyright infringement issues, or simply to determine if the content posted is relevant to the site's general theme.

    However, there has often been little or no charge for uploading user-generated content. As a result, the world's data centers are now replete with exabytes of UGC that, in addition to creating a corporate asset, may also contain data that can be regarded as a liability."

  4. #4
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    Cathy is right..

    I received the same email (with the same reaction), but read through the revised terms, which have just been published
    User Generated Content: If partner sites include capabilities for user generated content or submissions of special offers or discounts and this functionality may be disabled, partner agrees to disable this functionality unless express written permission is given..
    I wonder what this means for coupon sites that allow users to post deals?
    Last edited by teezone; April 16th, 2012 at 06:13 PM.

  5. #5
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
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    Whether it is an article replete with information or creative writing done by the affiliate, or whether it is complementary, cautionary, or informative comment from an end user, it is still original content provided by the affiliate, contributing to the marketing of the product. In my opinion it is clear that merchants who would prohibit such material are operating under the belief that consumers of their product will provide material largely critical of their product, to the detriment of their egos and of their bottom line.

    Contrast this with an OPM who provides free samples of products so that the affiliate can obtain original reviews and comments to include in their promotion.

    The merchant who sent this email is Omaha Steaks.
    Last edited by Chuck Hamrick; April 16th, 2012 at 06:38 PM. Reason: link baiting
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
    "If you don't have time to do it right, when will you have time to do it over?" -John Wooden;
    "Raj, there’s no place for truth on the internet." -Howard Wolowitz[/SIZE]

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  7. #6
    The "other" left wing davidh's Avatar
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    a proscription against ppc bidding on their competitor's names. I see that as a significant overreach as well. They have no ownership right in those terms to impose such a restriction.
    "Ownership right" is not the issue here. Some merchants prefer not to allow affiliates to play dirty games. There's nothing wrong with a company wanting to take the high road, and they have every "right" to prohibit affiliates from doing this.
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  8. #7
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
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    "High road" is irrelevant. It's the same principle as a garden merchant having ppc restrictions against affiliates using "garden" or a cookware merchant prohibiting use of the term "stock pot". It's merchants who think they own generic or other terms that they have no right whatsoever to restrict. Only in their own gigantic egotistical minds.

    IN FACT, if you search some of those competitors on Bing, guess who comes up at the top in the paid search results? OMAHA STEAKS. They are taking no high ground, but are securing the use of those terms for themselves.
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
    "If you don't have time to do it right, when will you have time to do it over?" -John Wooden;
    "Raj, there’s no place for truth on the internet." -Howard Wolowitz[/SIZE]

  9. #8
    Member gibson's Avatar
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    1. User generated content is not allowed unless granted written permission

    "sounds like" that would exclude forums, blogs which allow comments, and maybe review sites.
    The internet is a fad.

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