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  1. #1
    Affiliate Manager NobelAffiliates's Avatar
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    November 30th, 2011
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    Question CPA vs Revshare
    Hi guys!

    I'm an affiliate manager and we plan to launch a program with a network very soon but haven't decided yet on the commission structure.
    I've noticed that many merchants offer a one time CPA on new customers but nothing on their returning customers. Others go by a % of any sale for both new customers and existing customers.
    What would the best setup be if we were to focus more on acquisition?

    Thanks in advance,
    Tony

  2. #2
    OPM and Moderator Chuck Hamrick's Avatar
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    April 5th, 2005
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    Affiliates want to make reoccuring commissions and not just drive customers to your site for eCommerce programs. Depends on what you are selling. If its say home & garden products they will want a rev share. If you are selling a subscription then a CPA would make more sense. What are you selling?

  3. #3
    ...and a Pirate's heart. Convergence's Avatar
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    June 24th, 2005
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    Really depends on your product(s)/service(s).

    Is it ONE product/service where there is a renewal or reorder, or do you have many products or categories of products like a retail store?

    Take hosting for example, many hosting companies pay a high commission for acquisition of new customers. Very few pay lifetime residuals...

    [EDIT: I see Chuck and I were posting at the same time]
    Salty kisses, Sandy toes, and a Pirate's heart...

  4. #4
    OPM and Moderator Chuck Hamrick's Avatar
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    Take hosting for example, many hosting companies pay a high commission for acquisition of new customers. Very few pay lifetime residuals...
    And those that do offer lifetime residuals via white label reseller programs are heads and shoulders above the others. There are many career hosting affiliates that are actually small marketing companies making significant income.

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