Results 1 to 8 of 8
  1. #1
    ABW Blog Robot
    Join Date
    March 27th, 2012
    Posts
    11
    SMS: SEO Impact In The Wake Of The Penguin Update
    Search Marketing Standard has just published the following:

    SEO Impact In The Wake Of The Penguin Update
    by Francis Santos of Benchmark Email

    Google’s webspam update, now officially known as Penguin, has been generating a lot of buzz online. This particular algorithm change was designed with one goal in mind, well, two actually – reward sites that are doing SEO by the book, and penalize those that are “over-optimizing”. Now that some feedback has started to roll in, we will take look at the SEO implications of Penguin, and what the update could mean moving forward.

    Penguin Impact Worldwide

    SEOMoz, one of the trusted leaders in the SEO community, recently published a graph showing that Penguin has had an even bigger impact than Google’s past updates, including the controversial Panda, which shook the very foundation of the web in 2011. But it doesn’t stop there. In fact, it has been reported that the Penguin update has resulted in mass unemployment in the Indian cities of Bangalore, Delhi, and Mumbai. Apparently as much as 80% of the globe’s link building services are outsourced from India, and with the algorithm tweak focusing on eliminating this practice, many people are now out of work.

    Crackdown on Black Hat SEO

    What is so interesting about the Penguin update is that it has not really brought anything new to the table. By this we mean it is not focusing on anything SEO marketers don’t already know – that is, those who are already committed to the white hat practices Google approves of. For those who are on the black hat side of things, there are plenty of changes to take note of.

    Google recently published a list of guidelines to let site owners know what it considers quality content. The company also shared a list of no-no’s to let everyone know what will no longer be tolerated. Here is a rundown of the practices you want to avoid in the wake of the Penguin update:


    • Hidden links and text
    • Sending automated queries
    • Cloaking, doorway pages, and deceptive redirects
    • Keyword stuffing
    • Purposely creating duplicate content on pages, domains, or subdomains
    • Creating pages that host phishing scams, or viruses, spyware, Trojans, and other malware
    • Creating useless content that provides no real value to visitors

    Avoiding these bad practices is what SEO experts have been preaching to content publishers and marketers for years. What’s different now with Penguin in effect is Google taking action against those it believes are committing the dreaded practice of web spam. In the past, this was something site owners could get away with. It looks like it will be extremely difficult to cheat the system moving forward.

    Google has been making a lot of algorithm changes as of late, and surprisingly, more open than ever about what it is doing behind the scenes. With its openness regarding the Penguin update, the company not only gave the public a nice heads up, but the blueprint for avoiding the penalties. The SEO community couldn’t have asked for much more than this.

    Save 50% on Search Marketing Standard Magazine; use Coupon Code "ABW50" - Offer expires 12/31/2012



    Read More From SEO Impact In The Wake Of The Penguin Update...
    Last edited by brandonmbeard; May 24th, 2012 at 12:15 PM.

  2. #2
    The "other" left wing davidh's Avatar
    Join Date
    January 18th, 2005
    Location
    Boston
    Posts
    3,492
    It looks like it will be extremely difficult to cheat the system moving forward.
    Whoever wrote this has not tried to use Google recently. It is extremely difficult to find a search query that will yield any more than 3 or 4 relevant listings in the first page of search results, and quite often the first 3 or 4 listings are from same domain while the remainder are nonsense pages from slapped-up gobbledygook domains like eruvb.nifghwistukro.info <---- just a made-up example but see for yourself when you use Google to search for just about any product with a specific brand name and style name or number.
    CUSTOM BANNERS by GRAPHICS CANDY ~ Banner Sets and Website Graphics ~ Professional design, reasonable rates
    DESIGNER DOG CHECKS ~ We double-dog dare ya to write one!

  3. Thanks From:

  4. #3
    The "other" left wing davidh's Avatar
    Join Date
    January 18th, 2005
    Location
    Boston
    Posts
    3,492
    Here is an example of how Google is effectively spamming itself with duplicate content listings the way that spammers used to do to Inktomi back in the day. Though Shopbop's offering is certainly a relevant result that is worth of the number one SERP position...... SEVENFOLD is kind of over the top.

    CUSTOM BANNERS by GRAPHICS CANDY ~ Banner Sets and Website Graphics ~ Professional design, reasonable rates
    DESIGNER DOG CHECKS ~ We double-dog dare ya to write one!

  5. #4
    ABW Ambassador superCool's Avatar
    Join Date
    April 23rd, 2008
    Location
    Texas
    Posts
    1,268
    noticing this issue also - search for something and the first 10 results are for only 2 different websites. that sucks (unless you're one of the lucky 2)

  6. #5
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    I wonder if SERPs are serving different between affiliate sites and eCommerce sites?

  7. #6
    Member
    Join Date
    March 31st, 2012
    Posts
    27
    e-commerce sites certainly get a different set of rules since they usually lack much content and rely more or backlinks/social signals of what product is hot.

  8. #7
    Moderator
    Join Date
    October 16th, 2007
    Location
    Neenah, WI
    Posts
    682
    Quote Originally Posted by superCool View Post
    noticing this issue also - search for something and the first 10 results are for only 2 different websites. that sucks (unless you're one of the lucky 2)
    I had this boost several months ago, it's since been taken away and mostly replaced by eCommerce results. It was fun while it lasted.

  9. #8
    Full Member
    Join Date
    September 6th, 2011
    Location
    West Chester, Ohio
    Posts
    209
    Just a note:

    The original author for this is a contributor to Search Marketing Standard. I have emailed them, and asked them to participate in the conversation here.

  10. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Penguin update October 5th
    By Prosperent in forum Search Engine Optimization
    Replies: 16
    Last Post: January 9th, 2013, 12:01 AM
  2. Groupon is Big Loser in UK Penguin 3 Update
    By Chuck Hamrick in forum Search Engine Optimization
    Replies: 0
    Last Post: January 3rd, 2013, 12:43 PM
  3. Replies: 0
    Last Post: December 1st, 2012, 12:01 AM
  4. SMS: Post-Penguin Anchor Text Linking Guide
    By brandonmbeard in forum SEO Articles
    Replies: 0
    Last Post: September 29th, 2012, 12:00 AM
  5. Google Penguin Update And Affiliate Programs
    By Chuck Hamrick in forum Newbie Affiliate FAQs & Helpful Articles
    Replies: 8
    Last Post: May 17th, 2012, 12:44 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •