Results 1 to 2 of 2
  1. #1
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Park City Utah
    FTC Resources: Health and Fitness Claims
    A good resource when looking to market this category, lot's of fake programs out there:

    Americans spend billions of dollars every year on supplements, foods and devices in hopes of improving their health and fitness. But not all of these products live up to the advertising claims that they can help people lose weight, combat disease, and improve their cognitive abilities. The Federal Trade Commission combats this type of deceptive advertising in coordination with the Food and Drug Administration. The FTC also seeks the expertise of other government authorities, including the National Institutes of Health.

    With regard to the supplement industry, which reported an estimated $25 billion in sales in 2009 – a six percent increase over the previous year – market analysts suggest that the downturn in the economy has led to increased spending on these products, as consumers attempt to manage their own healthcare and avoid expensive doctor visits and ion medications. All too often, the health claims made for these products are false or unproven. Over the last decade, the FTC has filed one hundred and twenty cases challenging health claims made for supplements. Meanwhile, in recent years there has been a trend in food advertising toward making unproven claims that eating certain foods can improve health and even reduce the risk of serious illnesses such as prostate cancer and heart disease.

    News Releases:

    Administrative Law Judge Upholds FTC's Complaint that POM Deceptively Advertised Its Products as Treating, Preventing, or Reducing the Risk of Heart Disease, Prostate Cancer, and Erectile Dysfunction – 05/21/2012
    Consumers Who Bought Two Oreck Products Will Receive FTC Refunds – 05/21/2012
    Skechers Will Pay $40 Million to Settle FTC Charges That It Deceived Consumers with Ads for "Toning Shoes" – 05/16/2012
    FTC Permanently Stops Two More Operations Charged with Using Fake News Sites to Deceive Consumers about Acai Berry Products, Defendants will Pay Nearly $1.5 Million to Settle Charges – 03/21/2012
    FTC Permanently Stops Six Operators from Using Fake News Sites that Allegedly Deceived Consumers about Acai Berry Weight-Loss Products – 01/25/2012
    Lane Labs Found in Contempt of Court Order Barring Deceptive Health Claims – 12/14/2011
    In FTC ‘Hoodia’ Weight Loss Case, Settlement Requires Defendants to Turn Over Assets – 11/03/11
    FTC Requires Packaging Changes for Fruit-Flavored Four Loko Malt Beverage – 10/03/2011
    Reebok to Pay $25 Million in Customer Refunds To Settle FTC Charges of Deceptive Advertising of EasyTone and RunTone Shoes – 09/28/2011
    FTC Settlement Requires Internet Marketer to Stop Selling Cosmetic Contact Lenses without Prescriptions – 07/20/2011
    FTC Settlement Prohibits Marketer from Claiming that Nivea Skin Cream Can Help Consumers Slim Down – 06/29/2011
    FTC Returns More Than $11.8 Million to Consumers Defrauded by Q-Ray Bracelet Scam – 05/06/2011
    FTC Seeks to Halt 10 Operators of Fake News Sites from Making Deceptive Claims About Acai Berry Weight Loss Products – 04/19/2011
    FTC Settlement Requires Oreck Corporation to Stop Making False and Unproven Claims That Its Ultraviolet Vacuum and Air Cleaner Can Prevent Illness – 04/07/2011
    Dannon Agrees to Drop Exaggerated Health Claims for Activia Yogurt and DanActive Dairy Drink – 12/15/2010
    FTC Settlement Prohibits Marketers of Children's Vitamins from Making Deceptive Health Claims about Brain and Eye Development – 12/13/2010
    FTC Charges Marketer for Making Phony Claims That Dietary Supplements Can Treat and Prevent Diabetes – 10/28/2010
    FTC Complaint Charges Deceptive Advertising by POM Wonderful – 09/27/2010
    Court Orders Internet Marketers of Acai Berry Weight-Loss Pills and “Colon Cleansers” to Stop Deceptive Advertising and Unfair Billing Practices – 08/16/2010
    Nestlι Subsidiary to Settle FTC False Advertising Charges; Will Drop Deceptive Health Claims for BOOST Kid Essentials – 07/14/2010
    Dietary Supplement Maker to Pay $5.5 Million to Settle FTC False Advertising Charges – 07/14/2010
    FTC Investigation of Ad Claims that Rice Krispies Benefits Children's Immunity Leads to Stronger Order Against Kellogg – 06/03/2010
    FTC Warns Marketers of Children's Omega-3 Fatty Acid Supplements That Claims About Brain and Vision Benefits May Be Deceptive – 02/16/2010
    Kellogg Settles FTC Charges That Ads for Frosted Mini-Wheats Were False – 04/20/2009
    FTC Charges Marketers of Kinoki Foot Pads With Deceptive Advertising; Seeks Funds for Consumer Redress – 01/28/2009
    Congressional Testimony:

    Deceptive Marketing of Dietary Supplements, FTC Enforcement Activities – 05/26/2010
    Business Education:

    “Cereal” Violations?
    Dietary Supplements: An Advertising Guide for Industry
    Voluntary Guidelines for Providers of Weight Loss Products or Services
    Last Shill and “Test”-ament
    Weighing the Evidence: Substantiating Claims for Weight Loss Products
    Substantiation: The Science of Compliance
    Consumer Education:

    Fake News Sites Promote Bogus Weight Loss Benefits of Acai Berry Supplements
    Health: Devices, Procedures, & Treatments
    Health: Weight loss & Fitness
    Health: Drugs & Dietary Supplements

  2. #2
    ...and a Pirate's heart. Convergence's Avatar
    Join Date
    June 24th, 2005
    Had not heard of this one:

    FTC Settlement Requires Internet Marketer to Stop Selling Cosmetic Contact Lenses without Prescriptions – 07/20/2011
    And seems some contact lens sites haven't either...
    Salty kisses, Sandy toes, and a Pirate's heart...

  3. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. FTC plans to monitor blogs for claims, payments
    By WifiOrDie in forum Midnight Cafe'
    Replies: 28
    Last Post: July 22nd, 2009, 03:40 PM
  2. FTC plans to monitor blogs for claims, payments
    By crfbusiness in forum Business & Legal Issues
    Replies: 1
    Last Post: June 22nd, 2009, 09:01 PM
  3. Health Beyond Fitness Datafeed
    By Health Beyond Fitness in forum ShareASale - SAS
    Replies: 0
    Last Post: April 30th, 2004, 08:15 AM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts