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June 4th, 2012, 08:39 AM #1Merchants Dealing with Supplier Brand Protection
I understand that some manufacturers and suppliers try to limit their exposure to specifically approved places, to control MAP, etc. And in the vertical I do 95% of the very little affiliate marketing I still do (as an affiliate), I rarely see these kinds of emails. But here's part of one I got today:
Affiliates must not bid on, purchase or use the search terms “The North Face”, “thenorthface.com”, “North Face”, “Northface”, or other trademarks, product names (e.g., Denali, Nuptse) or any misspelling or variant thereof on websites, search engines, search portals, or like websites.
If that's accurate, I really don't have a use for the program.
A better solution is for the merchant to engage North Face and say, "Look. We have thousands of affiliates driving sales for your products. No PPC terms? So be it. But no website or social media mentions? You're off your rocker."
And a word to North Face, I'd urge you not to get too big for your britches. I know the kids all love you right now, but flash in the pans still happen. Go ask American Apparel. Hell, go ask Mark Zuckerberg
Edit: Bolding was added by me.
June 4th, 2012, 08:59 AM #2
a certain check merchant restricts their brand from the meta tags and subdirectory on a site. I'm sure there are many more.
June 4th, 2012, 10:40 AM #3
Kevin, TNF is the most restrictive merchant I have ever dealt with. Ask Addhandler, he has battled with them for years. I recommend that you talk directly with the AM for a program you want to promote for them to be absolutely clear. Otherwise you may find yourself losing commissions after you send them sales.
June 4th, 2012, 10:46 AM #4
Believe the beginning of the sentence sets the tone.
Affiliates must not bid on, purchase or use the search termson websites, search engines, search portals, or like websites.
They should probably have someone else write their terms...Salty kisses, Sandy toes, and a Pirate's heart...
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