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  1. #1
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    Direct Linking?
    Using direct linking from PPC, is it a good idea? We've seen some disadvantages, such as only 4 results maximum will show at Google for each domain.

    We've got a couple emails from affiliates asking if we allow direct linking. We don't have prohibitions against direct linking currently but are just wondering what affiliates think about this.

  2. #2
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    It depends on how strong your brand is, if you are doing PPC yourself, and if you are good at PPC. If you are not doing PPC yourself or don't have much experience on PPC, then open it to your affiliates to compete with other merchants in your vertical.

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  4. #3
    OPM and Moderator Chuck Hamrick's Avatar
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    Ditto what Mayfly said. Affiliates that specialize in PPC are focused on the ad copy and quality score. If you don't allow direct linking they will pass on your program.

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  6. #4
    Newbie jones's Avatar
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    As an affiliate just playing around with new offers with PPC, Its nice to be able to do DL to see what offer do convert without a LP.
    Mostly on bing/7search and tracking with a hosted platform.

  7. #5
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    Quote Originally Posted by jones View Post
    As an affiliate just playing around with new offers with PPC, Its nice to be able to do DL to see what offer do convert without a LP.
    Jones, thank you for your input! Do you feel DL performs as well as doing PPC with LP? or it depends on how strong your merchant brand is?

    Thank you Chuck and mayfly! Yes, I feel our affiliates are doing pretty good on PPC. So we are quite open with our PPC policy. Direct linking is allowed.

  8. #6
    Newbie jones's Avatar
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    May 24th, 2012
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    no problem yenning,
    I'm just a small time guy playing with ppc DL, I find it easier building a quick site related to the offer/brand then to bid against other aff doing the same offer/brand url.
    But its nice to do DL in an area where no one else is advertising with the same offer.

    if that makes senses.

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