no more Bad Ads aka 'Malware', let's hope it works

StopBadware - StopBadware launches Ads Integrity Alliance

“Bad ads, such as those that facilitate malware distribution or deceive users, diminish the online user experience and threaten trust in the Web,” said Eric Davis, global public policy manager at Google. “The Ads Integrity Alliance will serve as a forum for us to work together to protect users from bad ads and strengthen trust in the advertising ecosystem.”