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  1. #1
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    January 12th, 2009
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    Clicks to Sales Ratio
    Hi all

    I was just wondering what kind of click/sale ratio is deemed to be good. I guess it's all well and good sending (to my mind relevant) traffic to an affiliate but if I don't get a sale, there's not much point! Now it could be my pre-sale page is not right or doesn't match the user's expectations, but before I start tweaking I thought it best to find out what the industry averages are.

    Your thoughts/advice are as always very
    Last edited by Angel64; June 19th, 2012 at 03:17 PM.

  2. #2
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    The metric you're looking for is called EPC, 'Earnings per 100 clicks'..

    It's really an open-ended answer here.. for most networks, that statistic is visible for each merchant, so you can see the average performance for the past 7 days & 30 days. Linkshare only shows you your own stats, which I find very annoying (it's a useless number for comparitive purposes).

    I personally don't think there is an industry average - start with analyzing one store at a time, and go from there (keep in mind the number can also be distorted based on sample size).

    Good luck!

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  4. #3
    Moderator bibby's Avatar
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    What teezone said plus the fact that every merchant sets the bar to what is acceptable. Some merchants over use epc.

    You could find yourself in trouble with a merchant if your links are generating lots of clicks without conversions. They might get upset and feel you are driving down their epc.

  5. #4
    OPM and Moderator Chuck Hamrick's Avatar
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    Internal to most affiliate programs there are metrics for CR - conversion rate and CTR click through rate. We use it to monitor the health of the program and can view it for individual affiliates (depending on the network). I look for a conversion rate (ratio of clicks to sales) of 3% as being good and 5% or more as great. You can see higher rates for lead gen or offers. Amazon is the benchmark with 17-18% conversion.

    This is different than the conversion rate of the eCommerce site. Its not uncommon to see sites converting at 0.5 -1.5%. Many time a well run affiliate program can convert better than the site.

  6. #5
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    Thank you all - that's certainly helped

    I'll keep an eye on my clicks/sales ratio and hopefully they'll be around the 5% mark!

  7. #6
    ABW Ambassador daiarian's Avatar
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    Last month I had over 900 clicks and just 5 sales totalling $1,580
    0 to $1m before I am 70, Ok maybe 71 !!! (April 2013)
    You Can Eat Our Noodles Without Gaining A Pound
    What is this life if full of care we have no time to stand and stare.

  8. #7
    OPM and Moderator Chuck Hamrick's Avatar
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    Not going to retire on that but its a positive result.

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